Product Marketing Manager

$66,560 - $110,240/Yr

Esri - Redlands, CA

Full-time - Mid Level

Redlands, CA

Professional, Scientific, and Technical Services

About the position

As a Product Marketing Manager at Esri, you will play a pivotal role in driving awareness, demand, and adoption of innovative products that address some of the world's most complex challenges. Your primary responsibility will be to collaborate with various teams, including product management, product engineering, product development, global business development, and corporate marketing, to create and execute comprehensive marketing campaigns. This includes developing product positioning and messaging, orchestrating product launches, and formulating go-to-market strategies. You will be part of a company that is deeply committed to science, sustainability, community, education, research, and fostering positive change in the world. In this role, you will conduct thorough market research to understand customer needs, enabling you to create detailed personas, effective positioning, and value-based messaging for the products in your portfolio. You will lead and coordinate product launch activities, manage internal communications, and facilitate multi-channel customer enablement. Additionally, you will develop and execute communication strategies regarding changes in product functionality, lifecycle, and pricing, ensuring that both internal and external stakeholders are well-informed. Your responsibilities will also include creating engaging multi-channel content and materials designed to inspire and educate prospects and users. This content may include web pages, emails, videos, case studies, articles, social media content, press releases, and product resources. You will provide insights into competitive strengths, weaknesses, opportunities, and threats, and monitor key performance indicators to measure the effectiveness of your content and overall performance. Engaging directly with customers through events, webinars, user groups, and interviews will be essential to gain a deeper understanding of their needs and experiences, ultimately helping to build a strong community around the products.

Responsibilities

• Collaborate cross-functionally with product management, product engineering, product development, global business development, and corporate marketing.
• Research and understand market needs to create personas, positioning, and value-based messaging for products in your portfolio.
• Lead, coordinate, and execute product launch and release activities, internal communications, and multi-channel customer enablement.
• Develop and execute the communication strategy for changes in product functionality, lifecycle, and pricing, both internally and externally.
• Create multi-channel content and materials to help inspire and educate prospects and users, including web pages, emails, videos, case studies, articles, social content, press releases, and product resources.
• Provide insight into competitive strengths, weaknesses, opportunities, and threats.
• Identify and monitor key performance indicators to measure content effectiveness and usage as well as overall performance.
• Engage directly with customers through events, webinars, user groups, and interviews to gain deeper understanding into their needs and experiences and build community.

Requirements

• 2+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field.
• Proven verbal and written communications skills; ability to understand and effectively convey technical information in a non-technical manner.
• Strong interpersonal skills and thrives in a cross-functional team environment.
• Experience with current marketing software, systems, and tools.
• Understanding of common marketing concepts and best practices with experience in applying that knowledge strategically and tactically.
• Strong project management and problem-solving skills with experience in successfully leading programs or highly visible projects.
• Ability to exercise good judgment within defined procedures and practices to determine appropriate action.
• Self-starter, detail- and task-oriented; able to successfully manage multiple priorities with guidance from leadership.
• Ability to travel 10-20% for strategic meetings, events and/or tradeshows.
• Bachelor's in business, marketing, or related field.

Nice-to-haves

• Demonstrated ability in releasing and creating interest in innovative technology products.
• Advanced degree (MBA or related field) and/or a geography, computer science, information systems background.
• Experience communicating and presenting to senior leadership to drive alignment and influence recommendations and trade-offs.
• Experience with GIS concepts and using GIS applications, especially ArcGIS Pro.