Product Marketing Manager

$136,000 - $170,000/Yr

Circle Internet Services - San Francisco, CA

Full-time - Mid Level

Remote - San Francisco, CA

Professional, Scientific, and Technical Services

About the position

The Product Marketing role at CircleCI focuses on developing customer insights to inform product strategy, crafting go-to-market strategies to expand the audience, and driving product adoption. This cross-functional position collaborates with various teams including Product, Marketing, Customer Success, and Sales, and is ideal for someone who enjoys a dynamic and varied work environment.

Responsibilities

• Own the go-to-market strategy and grow the developer audience while driving product adoption.
• Work closely with Product Managers to thoughtfully bring products to market.
• Understand customers, target segments, buyer personas, and the community, serving as the voice of the customer.
• Craft compelling narratives and value propositions for offerings.
• Create marketing collateral, programs, and campaigns to drive product adoption and engagement.
• Present, share, and train individuals across the organization on processes, programs, and enablement materials.
• Define measurable success and own reporting and analysis for success metrics.
• Conduct competitive research and analysis to strengthen product differentiation and positioning.

Requirements

• 5+ years of work experience in product marketing or similar roles for a tech company.
• Prior experience working on go-to-market initiatives with a proven playbook for Product Marketing success.
• Experience launching and driving adoption for new products and services, achieving key KPIs.
• Ability to influence product development and strategy.
• Excellent storytelling and communication skills, with empathy for users.
• Ability to adapt communication for different stakeholders and audiences.
• Passion for technology and ability to explain technical concepts to non-technical audiences.
• Strong stakeholder management skills with experience working cross-functionally.

Nice-to-haves

• Experience in the software development tools ecosystem.

Benefits

• Competitive salary range of $136,000-$170,000 USD.
• Reasonable accommodations for individuals with disabilities during the application process.