Product Marketing Manager

Growpath - Durham, NC

Full-time - Mid Level

Durham, NC

Publishing Industries

About the position

The Product Marketing Manager at GrowPath is a pivotal role focused on driving the marketing strategies for innovative legal software. This position requires a blend of creativity, project management, and technical knowledge to effectively communicate product value to customers and internal teams. The manager will collaborate closely with various departments to ensure alignment in meeting client needs and enhancing customer engagement.

Responsibilities

• Help develop and execute go-to-market strategies for new product launches and updates.
• Boost customer engagement and advocacy with initiatives, such as user communities/focus groups, case studies, and referral programs.
• Act as the product subject matter expert for marketing materials.
• Conduct market research, competitive analysis, and customer surveys to help guide product roadmap decisions and marketing messaging.
• Collaborate across teams to ensure product positioning and messaging alignment.
• Work closely with Sales to develop enablement materials, training programs, and competitive battle cards.
• Stay updated on industry trends, market dynamics, and customer needs to identify product innovation and improvement opportunities.
• Attend virtual and on-site product demos and conferences as needed.

Requirements

• Mid-level experience in product marketing.
• Strong skills in market research and competitive analysis.
• Ability to conduct product demos and translate technical information for various audiences.
• Experience in developing marketing strategies and materials.

Nice-to-haves

• Experience in the legal software industry.
• Familiarity with user community engagement and advocacy programs.

Benefits

• Health insurance
• Unlimited paid time off
• Family leave
• 401(k) matching
• Opportunities for advancement
• Flexible schedule