Product Marketing Manager

Groe Advisors - Needham, MA

Full-time - Mid Level

Needham, MA

Professional, Scientific, and Technical Services

About the position

The Product Marketing Manager will serve as the go-to-market expert for the company's cloud database products, focusing on market analysis, product positioning, and the creation of marketing materials. This role requires a deep understanding of customer needs and competitive differentiators, with an emphasis on collaboration across teams to drive product adoption and revenue growth.

Responsibilities

• Create and maintain the source of truth for product positioning and messaging.
• Develop in-depth knowledge of customer needs, buying motions, and market landscape.
• Create customer-facing collateral and enable content creation teams.
• Provide input for prioritizing Revenue Marketing campaigns.
• Execute go-to-market strategy in collaboration with Marketing, Product, and Sales Leadership.
• Quarterback internal and external launches of new features and releases.

Requirements

• 5+ years of experience as a Product Marketing Manager in B2B enterprise software.
• Experience in database, storage, or cloud technologies (2 of 3 preferred).
• Strong project management skills for planning and executing campaigns.
• Ability to leverage data to shape marketing efforts and communicate insights.

Nice-to-haves

• Experience in demand generation campaigns.
• Natural storytelling ability to translate technical concepts into compelling narratives.
• Deep customer empathy to understand customer needs and challenges.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Unlimited Paid Time Off