Product Marketing Manager

Robert Half - Austin, TX

Full-time - Mid Level

Austin, TX

Administrative and Support Services

About the position

The Product Marketing Manager will lead product marketing initiatives and rollouts, collaborating with marketing and technology teams to support sales efforts. This role involves identifying product features, benefits, and value propositions, strategizing with sales teams, and creating marketing materials. The manager will also serve as a liaison between product and marketing teams, ensuring effective communication and execution of marketing strategies.

Responsibilities

• Lead product marketing initiatives and rollouts.
• Collaborate with marketing and technology teams to support sales efforts.
• Identify features, benefits, and value propositions for new products.
• Work with sales teams to strategize end goals.
• Lead meetings and uncover opportunities in multiple client channels.
• Create marketing materials, website projects, and email campaigns.

Requirements

• At least 5+ years of experience in product marketing.
• Experience working within a CMS and email automation tools like SF Marketing Cloud.
• Strong communication skills for writing internal and external descriptions and presentations.
• Demonstrated results-driven examples of product initiatives or projects.
• Experience in technology, SAAS, financial, and/or banking sectors is a plus.

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• Life insurance
• Disability insurance
• 401(k) plan enrollment