Product Marketing Manager

Tyler Technologies - Park, KS

Full-time - Mid Level

Park, KS

Professional, Scientific, and Technical Services

About the position

As a Product Marketing Manager (PMM) at Tyler Technologies, you will play a pivotal role in launching new software products and defining go-to-market strategies that drive revenue growth for our business. Your expertise will be essential in assessing market opportunities, developing product launch plans, and establishing competitive positioning, pricing, packaging, and value propositions for the products within the sub-vertical markets we serve. You will collaborate closely with sales, marketing, and product management teams to ensure that new solutions align with defined objectives and meet the needs of our customers. In this role, you will analyze market trends, buyer behavior, and competitive landscapes to provide insights that inform our product strategies. You will coordinate software product launches, assist in defining growth initiatives, and ensure that our products are positioned effectively in the marketplace. Your ability to manage relationships at all levels of the organization will be crucial as you work to build consensus on go-to-market strategies and drive successful product launches. The ideal candidate is action-driven and outcomes-focused, with a proven track record of successfully bringing products to market. You will be expected to travel up to 20% of the time to engage with clients, conduct market research at industry trade shows, and collaborate with teams across Tyler Technologies. Your role will significantly impact our ability to drive new revenue into the business and expand our market presence.

Responsibilities

• Lead go-to-market strategies and planning including assistance with market sizing, segmentation, addressable market analysis, buyer personas, competitive analysis, differentiators, and helping to advise on the direction of product, marketing, and sales team plans to bring new products to market.
• Support the launch of new products including coordinating the launch plan and helping to define product positioning, compelling messages, packaging, pricing, and product naming while advising on and monitoring demand generation, operational readiness, sales enablement, and metrics.
• Work with leadership to identify revenue growth opportunities, their scope, risks, and financial justifications.
• Identify & track metrics to determine the effectiveness of product marketing activities.
• Support the sales enablement function by helping customer facing teams to understand new products and functionality to promote sales, adoption, and strong references.
• Direct competitive intelligence activities to develop SWOT analysis, sales tools, positioning, and product recommendations.
• Work with software partners to establish business arrangements and maintain strong working relationships.
• Conduct win/loss reviews including post-deal analysis and interviews with prospects and new customers, summarize findings, and provide recommendations.
• Collect, analyze and synthesize key market, buyer, product, and competitive insights and trends from multiple sources to develop insightful recommendations.
• Develop and maintain strong working knowledge of their divisions' software, major trends, needs, and competitors.

Requirements

• A passion for product marketing and the desire to become an expert with technical products and solutions.
• Bachelor's degree in business, management, marketing, finance, or other related discipline. MBA preferred.
• 5+ years' product marketing or similar experience in the software market, ideally for the public sector; cloud-based, SaaS experience preferred.
• Strong analytical skills: experience in strategic market analysis, competitive intelligence, and/or business model analysis is preferred.
• Advanced skills in Excel, Word, PowerPoint. Experience with PowerBI and MS Dynamics CRM is a plus.
• Outstanding oral and written presentation skills - able to simplify and communicate complex ideas in a clear, concise, and compelling manner.

Nice-to-haves

• Experience pricing, positioning, and launching SaaS products.
• Experience in the government industry is preferred.