Product Marketing Manager

$67,000 - $110,000/Yr

Parasoft - Monrovia, CA

Full-time - Mid Level

Monrovia, CA

Professional, Scientific, and Technical Services

About the position

The Product Marketing Manager will be responsible for driving the go-to-market (GTM) strategy and building a high-performing team. This role requires a blend of strategic vision and hands-on execution, focusing on translating technical innovations into compelling business value for target markets.

Responsibilities

• Develop and implement comprehensive GTM strategies that effectively position products in the market, ensuring alignment with business objectives.
• Conduct market research to understand customer needs, industry trends, and competitive landscape, using insights to inform product positioning and messaging.
• Partner closely with product management, engineering, sales, and other teams to ensure successful product launches and ongoing market success.
• Oversee the creation of high-quality marketing content, including product collateral, case studies, blog posts, and sales enablement materials that convey technical features as business value.
• Equip sales teams with the necessary tools and training to communicate product benefits effectively and drive customer engagement.
• Establish and track key performance indicators (KPIs) to measure the success of marketing initiatives and refine strategies based on data-driven insights.

Requirements

• Bachelor's degree in Engineering, Marketing, Business, or a related field.
• 3 to 5+ years of experience in product marketing.
• Proven track record of developing and executing successful GTM strategies.
• Strong understanding of technology, particularly in areas such as AI, compliance, or embedded systems.
• Excellent communication and interpersonal skills, with the ability to influence and inspire others.
• Strong analytical skills and proficiency in market research and performance metrics.
• Ability to thrive in a fast-paced, matrixed environment.

Benefits

• Annual salary range $67,000 to $110,000, depending on the candidate's experience and qualification.