Product Marketing Manager

Zoll Laboratory Services - Chicago, IL

Full-time

Chicago, IL

Ambulatory Health Care Services

About the position

The Product Marketing Manager at ZOLL Laboratory Services LLC plays a crucial role in supporting and leading marketing efforts for Cardiac Management Solutions (CMS). This position involves developing and implementing business strategies, collaborating with sales teams, and creating marketing collateral to enhance product visibility and effectiveness in the market. The role is integral to ensuring that innovative medical technologies reach the clinicians and patients who need them, ultimately contributing to improved patient outcomes.

Responsibilities

• Develop and support the implementation of short- and long-term business strategies and tactics to expand use of CMS products
• Actively engage and support domestic selling efforts by working in close collaboration with US Sales
• Independently interpret clinical studies to provide data analyses and messaging for US Sales
• Collaborate with cross-functional partners and vendors to develop comprehensive marketing collateral based on clinical indication driven market segments
• Support development of annual sales meeting strategies, messaging, collateral, and training efforts
• Analyze market opportunities and support the development of strategies to create compelling value propositions and competitive positioning
• Develop and execute effective launch plans for new products and features
• Partner and/or lead cross-functional teams to coordinate efforts on company initiatives and product launches
• Work with Marketing Leadership to set strategy, messaging, and execution approach for relevant trade shows
• Develop and foster relationships with key clinical individuals and organizations within the industry
• Perform other duties as assigned by Management

Requirements

• Bachelor's Degree in Business or a related field required
• 4-6 years in downstream customer-facing product marketing in the medical device, pharmaceutical, healthcare, or similar arena required
• Demonstrated ability to interpret clinical data and develop compelling messages for use with clinicians
• Excellent analytical, strategic thinking, and problem-solving skills
• Strong verbal and written communication skills
• Well-honed interpersonal and leadership skills
• High level of internal initiative and independent thinking
• Ability to interact with physicians, customers, and key opinion leaders
• Effective team player in a fast-paced, highly visible environment
• Experience working in a regulated industry in healthcare, medical devices, or pharmaceuticals
• Willingness and ability to travel up to 20% of the time

Nice-to-haves

• Master's degree strongly preferred
• Prior cardiac sales and/or marketing experience preferred
• Proficient in Microsoft Teams and Power BI preferred