GuidePoint Security - Herndon, VA
posted 3 months ago
GuidePoint Security is seeking a high-energy and proven Product Marketing Manager to join our Corporate Marketing Team. This role is pivotal in driving the marketing strategy for our professional services, which are designed to help organizations navigate the complexities of cybersecurity. The successful candidate will report directly to the VP of Marketing and Product Strategy and will collaborate closely with subject matter experts across the organization to create compelling content that effectively positions our services in the market. In this fast-paced environment, the Product Marketing Manager will be responsible for leading content development and go-to-market strategies for both new and existing solution offerings. The ideal candidate will be a master storyteller, capable of translating complex technical information into engaging and accessible collateral that resonates with our target audience. This includes creating and curating a variety of content types such as datasheets, sales presentations, web copy, whitepapers, videos, webinars, and podcasts. Additionally, the role involves positioning GuidePoint's professional services from both a thought leadership and competitive perspective, understanding the different personas involved in the purchasing decision. Conducting market and competitive analysis will be essential to ensure our services are effectively positioned. The Product Marketing Manager will also craft compelling messages for various marketing channels, collaborate with multiple teams to ensure the creation and utilization of proper collateral in go-to-market efforts, and manage our Digital Asset Management platform to keep content updated and relevant.