Product Marketing Manager

Robert Half - Amherst, MA

Full-time - Mid Level

Amherst, MA

Administrative and Support Services

About the position

The Product Marketing Manager will play a crucial role in the Education industry by developing and executing marketing plans that align with the company's business strategy. This position involves maintaining website content, executing marketing campaigns, and collaborating with the Contract Marketing Director, with the potential to step into a leadership role. The role requires a strong understanding of marketing tools and analytics to drive successful campaigns and enhance brand awareness.

Responsibilities

• Develop comprehensive marketing plans for our contracts, ensuring they align with the overall business strategy.
• Maintain and update the website, ensuring all information is current and accurate.
• Execute marketing campaigns, including the creation of supporting documentation and collateral.
• Collaborate with the Contract Marketing Director, eventually stepping into a leadership role within the department.
• Utilize various marketing tools such as Artificial Intelligence (AI), Cloud Technologies, and CRM for efficient marketing operations.
• Monitor and analyze the success of marketing campaigns, using tools such as Google Analytics.
• Maintain a strong understanding of our products and industry trends to inform marketing strategies.
• Conduct regular social media and email campaigns to engage with our members.
• Manage the creation and distribution of promotional materials such as web copy and newsletters.
• Collaborate with the team to manage brand awareness and campaign planning.

Requirements

• Must possess proficiency in Artificial Intelligence (AI)
• Cloud Technologies knowledge is essential
• Experience with Customer Relationship Management (CRM) software
• Familiarity with Facebook Insights is required
• Proficient in using GMail
• Must have demonstrated skills in creating and increasing Brand Awareness
• Experience with Budget Processes is necessary
• Proven abilities in Campaign Planning
• Must have knowledge in Collateral Management
• Excellent Communication skills are required
• Must have relevant experience in Product Marketing

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• Life insurance
• Disability insurance
• 401(k) plan