Thermo Fisher Scientific - Pittsburgh, PA
posted 2 months ago
We are seeking a Product Marketing Manager to own and drive high-impact marketing initiatives at Thermo Fisher Scientific. This role is flexible in location and is designed for a strategic marketer who has a proven track record in leading and executing marketing campaigns from concept to execution. The ideal candidate will have experience in building marketing promotions for a product portfolio and will be adept at identifying leading indicator data points to guide decision-making. This individual will work cross-functionally and autonomously to promote both new product launches and existing offerings, making strong communication skills and the ability to work independently essential for success. The role offers an opportunity to make an immediate impact on a global scale by turning data into compelling narratives that resonate with target audiences. Key responsibilities include the creation and implementation of innovative, end-to-end marketing campaigns aimed at driving product awareness, adoption, and revenue. The Product Marketing Manager will take ownership of marketing tactics for both new and existing products, ensuring alignment with overall company objectives and customer needs. This position requires independent leadership of project timelines from initial planning through execution and post-campaign analysis. The candidate will also be responsible for identifying and analyzing leading indicators to optimize marketing effectiveness, making data-driven adjustments to improve performance and increase return on investment. Collaboration with cross-functional teams, including product management, R&D, sales, and operations, is crucial to ensure seamless execution and communication of marketing initiatives. Conducting deep market research and competitive analysis will help refine product positioning and target key segments. As a brand ambassador, the Product Marketing Manager will clearly articulate the value proposition of products through compelling messaging and positioning. The role also involves exploring and integrating emerging tools and technologies, including AI, to enhance campaign effectiveness and innovation. Clear and effective communication across all levels of the organization is essential, as building strong relationships with both internal and external partners is a key aspect of this role.