Product Marketing Manager

$80,000 - $85,000/Yr

Blueprint Technologies - Seattle, WA

Full-time - Mid Level

Hybrid - Seattle, WA

National Security and International Affairs

About the position

The Product Marketing Manager at Blueprint Technologies will play a crucial role in enhancing fan engagement and expanding the reach of a popular gaming franchise. This position involves collaborating with various teams to develop and execute marketing campaigns, particularly for large-scale events related to the Minecraft franchise. The role requires a blend of creativity, strategic thinking, and project management skills to ensure successful campaign delivery in a fast-paced environment.

Responsibilities

• Collaborate with the Senior Manager to lead cross-functional teams in creating and executing Minecraft events, broadcasts, and immersive experiences.
• Develop marketing campaigns to support the Minecraft franchise and its events, working with teams across creative content, video, editorial, social media, community management, web, PR, influencers, and media.
• Drive cross-functional projects, including managing tasks, timelines, and deliverables to ensure campaigns are delivered on time and to a high standard.
• Utilize player and consumer insights to create content and experiences that enhance player engagement and meet program objectives.
• Stay informed on gaming, pop-culture, and industry trends to ensure campaigns remain relevant and impactful.
• Oversee and review marketing materials, ensuring all brand approvals are obtained through internal channels and guidelines.
• Support the analysis of campaign performance and use data-driven insights to refine and optimize marketing strategies.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in consumer-focused marketing within the gaming, technology, or entertainment industries.
• Proven experience in successfully developing and managing omni-channel marketing campaigns across cross-functional teams in a fast-paced setting.
• Demonstrated ability to manage global collaborations across time zones, including work with internal and external partners.
• In-depth understanding of the gaming industry, as well as experience with physical and digital event production.
• Strong organizational and project management skills, with familiarity in tools like Microsoft Teams, Office 365, SharePoint, Slack, and ClickUp.
• Excellent communication, writing, and interpersonal skills, with the ability to build and maintain strong relationships with both internal teams and external partners.

Nice-to-haves

• Experience working with large-scale video game brands or consumer-focused franchises.
• Hands-on experience in both physical and digital consumer events.

Benefits

• Health insurance
• Dental insurance
• 401(k)
• Flexible spending account
• Paid time off
• Parental leave
• Vision insurance