Product Marketing Manager

Amcs Group - Boston, MA

Full-time - Senior

Boston, MA

1,001-5,000 employees

Professional, Scientific, and Technical Services

About the position

As the Product Marketing Manager for the Transport business unit at AMCS Group, you will play a pivotal role in driving the company's evolution in a fast-paced and dynamic environment. This position is designed for a product marketing leader who is ready to elevate AMCS's priorities to both internal and external stakeholders. You will amplify the impact of our mission-driven work around Performance Sustainability, producing thought leadership that raises awareness of AMCS and its capabilities. Your strategic direction will promote and articulate the value proposition of our Transport solutions and the broader AMCS offerings. In this role, you will collaborate closely with other senior leaders across the organization to develop an integrated Go-to-Market (GTM) strategy that encompasses product, marketing, and sales. This unified approach will be utilized across all regional marketing channels to drive lead generation and pipeline growth. You will be the go-to-market expert for stakeholders across product, marketing, and sales for the Transport business unit, ensuring that marketing messaging and positioning are effectively delivered across all motions. Your responsibilities will include developing succinct and effective sales materials such as pitch decks, demos, and training resources, making it easy for both internal and external stakeholders to understand our complete portfolio of solutions. You will also define and build repeatable, high-quality content, including sales plays and competitive programs, while aligning with supporting marketing campaigns. Partnering with internal and external subject matter experts, you will learn about our industry and products to deliver comprehensive market positioning and messaging for each solution, including value propositions and competitive differentiators. Additionally, you will work closely with sales enablement to equip the sales team with appropriate messaging and talk tracks. Your role will involve supporting market research methodologies and integrating findings into product marketing content, driving the go-to-market approach. You will conduct competitor analysis and market research, aligning with the sales and customer success teams to inform the strategic positioning of the AMCS Platform globally. Crafting compelling messages and marketing collateral across both online and offline channels will be essential, as will developing customer-facing presentations that articulate differentiated messaging. You will also collaborate with Product Management to capitalize on product launches and new releases, focusing on promoting the Transport solution suite and Performance Sustainability messaging. A continuous improvement mindset will be crucial as you partner with the marketing team to evolve into a best-in-class organization.

Responsibilities

• Be the product Go-To-Market expert for stakeholders across product, marketing, and sales for the Transport BU.
• Drive marketing messaging and positioning across all motions and deliver an effective GTM plan, driving execution in market through direct market/customer engagement and associated activities.
• Develop succinct and effective sales materials (pitch decks, demos, training, FAQs, etc.), making it easy for internal and external stakeholders to understand our complete portfolio of solutions.
• Define and build repeatable and high-quality content including sales plays, competitive programs while aligning to supporting marketing campaigns.
• Partner with internal and external subject matter experts to learn our industry and products.
• Deliver full market positioning and messaging for each solution including value proposition, competitive differentiators, ideal client profiles and priority target sectors/verticals.
• Work closely with sales enablement to arm the sales team with appropriate messaging and talk tracks in all areas.
• Support market research approach, methodology and integration of findings into product marketing content, driving go-to-market approach.
• Conduct competitor analysis, market research, and be aligned with the sales and customer success team to inform the strategic positioning of the AMCS Platform to AMCS sales, customers, partners, and market influencers globally.
• Craft compelling high-quality messages and marketing collateral across both online and offline marketing channels (landing pages, ad campaigns, webinars, seminars, tradeshows).
• Develop compelling customer-facing presentations that articulate the most compelling differentiated customer messaging.
• Work with Product Management to ensure we fully capitalize product launch/new releases.
• Focus on messaging new brand and Performance Sustainability messaging throughout the promotion of the Transport solution suite.
• Adopt a continuous improvement mindset partnering with the marketing team to evolve as a best-in-class organization.

Requirements

• Knowledge of Transport Logistics, Sustainability and/or Environmental Services desired.
• 5+ years of product marketing in a B2B technology company desired.
• Proven ability to deliver full market positioning and messaging for a solution including value proposition, competitive differentiators, ideal client profiles and priority target sectors/verticals.
• Excellent influencing and communication skills are essential to successfully engage with clients, executive levels and internal support teams.
• A 'can do' attitude and consistently energetic approach to work.
• Experience of working with high performing product management individuals and teams.
• Ability to work on own initiative and often under pressure to demanding timelines occasionally requiring work after normal hours.
• Exceptional writing, editing, and presentation skills.
• Excellent interpersonal and project management skills and the ability to build relationships at all levels of the organization.
• Ability to think strategically and execute tactically.