PRODUCT MARKETING MANAGER

$114,200 - $177,100/Yr

DocuSign - Chicago, IL

Full-time - Mid Level

Chicago, IL

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

As a Product Marketing Manager at Docusign, you will play a crucial role in driving the adoption of eSignature solutions, focusing on cross-sell and upsell initiatives. This position requires collaboration with Sales, Marketing, and Product teams to enhance customer segmentation and optimize the customer journey. You will be responsible for crafting compelling product messaging, equipping field teams with essential tools, and building a strong pipeline for the product portfolio.

Responsibilities

• Be responsible for the positioning, messaging, and value propositions of our eSignature product.
• Uncover customer insights to improve the customer journey, drive better experiences, and account growth, then refine and optimize messaging based on these insights.
• Collaborate with Product Management to ensure customer needs are reflected in the way the product roadmap is prioritized, packaged, priced, and communicated.
• Partner with demand generation to create compelling campaigns that drive acquisition and upsell opportunities.
• Partner with Sales Enablement to ensure that Sales has the right content, tools, and training to develop and close deals effectively.
• Drive usage and create expansion opportunities in collaboration with customer success.
• Work with International Marketing to showcase the value of eSignature solutions in our core international regions.
• Support strategic customer and internal events by owning development of presentations, sessions, trainings, and speaking.

Requirements

• 5+ years of product marketing experience in the B2B SaaS space.
• Experience using data for customer insights and recommendations.
• Experience working with multiple cross-functional teams.
• Experience understanding and simplifying complex, technical topics for non-technical audiences.
• Strong analytical and problem-solving skills.
• Excellent verbal and written communication skills.
• Self-starter who can accomplish projects with minimal need for supervision.
• Highly collaborative, enthusiastic, open, proactive, and results-driven.

Nice-to-haves

• MBA from a credible school.

Benefits

• Paid Time Off: earned time off, as well as paid company holidays based on region.
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement.
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment.
• Retirement Plans: select retirement and pension programs with potential for employer contributions.
• Learning and Development: options for coaching, online courses and education reimbursements.
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events.