Product Marketing Manager

$82,000 - $100,000/Yr

The Nielsen Company - New York, NY

Full-time - Mid Level

New York, NY

Real Estate

About the position

At NCS, we help consumer packaged goods (CPG) brands, TV networks, publishers, and retailers improve advertising effectiveness across almost every platform, channel, and device - delivering solutions to their biggest challenges. NCS is seeking a highly motivated and experienced Product Marketing Manager to join our marketing team. The Product Marketing Manager will be responsible for developing and implementing product and sales content, strategies, and programs that enable our sales team to effectively sell our products or services. This role will involve collaborating with various departments to align sales and marketing efforts, providing resources to the sales team, and analyzing performance data to identify areas for improvement. NCS works with many of the world's most respected brands and platforms in the industry. This position provides the opportunity to help NCS continue to help the advertising ecosystem improve advertising effectiveness. The Product Marketing Manager will participate in various aspects of product marketing, including content creation for launching new products and features, and understanding the competitive landscape and market trends. The role requires developing expertise in our suite of products to articulate core value propositions, functionality, and benefits to audiences of varied levels. The manager will maintain a repository of sales collateral, including sales presentations, case studies, product sheets, and competitive analysis. It is essential to ensure that sales collateral and decks are current, aligned with brand guidelines, and tailored to different stages of the sales cycle. Additionally, the manager will maintain and refresh data and channel partner listings and materials, and develop product marketing sales enablement materials, including presentations, guides, and interactive modules, to enhance sales skills and product knowledge.

Responsibilities

• Participate in aspects of product marketing, including content creation for launching new products and features.
• Understand the competitive landscape and market trends.
• Develop expertise in our suite of products to articulate core value propositions, functionality, and benefits to audiences of varied levels.
• Maintain a repository of sales collateral including sales presentations, case studies, product sheets, and competitive analysis.
• Ensure sales collateral and decks are current, aligned with brand guidelines, and tailored to different stages of the sales cycle.
• Maintain and refresh data and channel partner listings and materials.
• Develop product marketing sales enablement materials, including presentations, guides, and interactive modules, to enhance sales skills and product knowledge.

Requirements

• 3-5 years proven experience in marketing, sales enablement, sales operations, sales training, or a related role.
• Strong understanding of sales processes and methodologies.
• Strong understanding of how marketing material is used in the sales process.
• Excellent communication and presentation skills.
• Proficiency in developing sales enablement materials and content.
• Ability to tell a story with data.
• Proven ability to translate product features into customer benefits without using jargon.
• Bachelor's degree in Business, Marketing, or a related field is required.
• Familiarity with sales enablement tools and technologies (e.g., CRM systems, sales automation tools).
• Analytical mindset with the ability to interpret and leverage sales data.
• Strong project management and organizational skills.
• Ability to work collaboratively across teams.
• Self-motivated with a passion for driving success.

Benefits

• Health & wellness plans
• 401(k) retirement with NCS match
• Generous paid time off policy
• Discretionary incentive/bonus (if eligible)