Product Marketing Manager

Kemet Electronics Corporation - Detroit, MI

Full-time - Mid Level

Detroit, MI

Computer and Electronic Product Manufacturing

About the position

Telemecanique Sensors, a YAGEO company, is seeking a Product Marketing Manager to oversee the management and execution of assigned products and product families for sale within North America and Canada. This role is pivotal in rolling out new products, which includes developing marketing materials, promotional tools, pricing strategies, and identifying targeted applications and OEMs. The Product Marketing Manager will be responsible for understanding the value proposition of assigned products and effectively communicating this to the sales team to enhance customer, OEM, and distributor promotion. The successful candidate will gather customer input and business needs to provide feedback for product enhancements. They will execute new product strategies aimed at driving market share growth for Telemecanique, which involves creating competitive pricing structures, gathering market intelligence, and developing initial stocking and forecasting packages for new products. Collaboration with global product managers, engineers, and manufacturing teams will be essential to highlight local successes and provide commercial and application support for post-sale opportunities, including quality or custom modifications. Additionally, the Product Marketing Manager will drive marketing initiatives for lead management and generation, utilizing various channels such as tradeshows, advertisements, and digital campaigns, while monitoring revenue through established KPIs. This position requires a proactive approach and the ability to thrive in a matrixed organization, with a willingness to travel within the United States and Canada up to 25%.

Responsibilities

• Rollout of assigned new products in North America, including marketing material, playbook, promotional tools, pricing, and targeted applications and OEMs.
• Understand assigned product's value proposition and externalize to the US and Canada sales team for customer, OEM and distributor promotion.
• Gather customer input and business needs to provide feedback for assigned products.
• Execute new product strategies to drive Telemecanique market share growth, including information for tailored regional and application specific development.
• Create competitive pricing for rollout of new products and gather market intelligence for competitive pricing feedback and initial forecast projections.
• Create initial stocking and forecasting package for new products, or conversion tables for product updates.
• Collaborate with global product managers, engineers, and manufacturing to highlight local wins and success stories.
• Provide commercial and application support for post-sale product opportunities, including quality or custom modification.
• Drive marketing for lead management and generation, including tradeshows, advertisements, search words or other campaigns, with KPIs for monitoring revenue from activities.

Requirements

• Bachelor's degree in a relevant field.
• 3+ years of industrial product management experience in an industrial environment.
• Proven history of rolling out new products in a diverse organization.
• Experience with Salesforce or ERP systems to collaborate on opportunities, wins, and funnel activity.
• Good communication and organization skills, including proficiency in Microsoft Office Suite.
• Strong verbal communication skills for small to medium audiences.
• Entrepreneurial mindset and highly motivated.
• Ability to thrive in a matrixed organization.

Nice-to-haves

• Electrical components selling experience is a plus.