Product Marketing Manager

$58,300 - $93,200/Yr

Cengage Learning - Boston, MA

Full-time - Mid Level

Remote - Boston, MA

Publishing Industries

About the position

As a Product Marketing Manager at Cengage Group, you will play a crucial role in marketing a diverse portfolio of educational products. Your responsibilities will include collaborating with cross-functional teams to develop and implement marketing strategies that drive revenue and customer engagement. This remote position allows you to work from anywhere in the U.S., focusing on creating compelling product narratives and managing customer-facing content to enhance sales and customer usage.

Responsibilities

• Strategize with Product Managers and Sales partners on key targets, opportunities, and competitors.
• Tell a compelling product story that engages our sales force, gains new customer markets, and drives revenue.
• Partner with product teams to craft internal and external messaging about new and existing capabilities, features, and products.
• Develop and promote customer-facing events and presentations to drive activations, sales conversions, and customer usage.
• Create and manage customer-facing product information and content for priority products and channels and work with the web team to ensure products are accurately reflected on Cengage sites.
• Analyze your business and align marketing strategies to the most important portfolio drivers.
• Compile analytics for sales and marketing campaigns and share feedback with respective teams.

Requirements

• Bachelor's degree or equivalent experience, preferably in Marketing, Business, Sales, or Communications.
• 3+ years of Marketing or Sales experience.
• Outstanding presentation skills in person and in a virtual environment.
• Strong social skills; ability to work well with other team members, customers, sales, and collaborators across the organization.
• Outgoing and positive with a focus on building and maintaining relationships.
• The creativity and resourcefulness needed to build engaging content strategies.
• Passionate about digital education and customer outcomes.

Nice-to-haves

• Experience working with a sales force a plus.
• Basic sales training video creation and editing skills a plus.

Benefits

• Comprehensive Total Rewards package
• Incentive compensation program beyond base pay range