DataDome - New York, NY
posted 3 days ago
About the position
The Product Marketing Manager plays a highly visible, strategic and cross-functional role in the DataDome journey. You will join a team with a fast-paced, collaborative and fun culture that is excited about helping customers protect themselves against sophisticated bots and online fraud. Reporting to the Senior Director of Product Marketing, you will be operating from our NYC office. This role includes two primary components: Product Marketing and Analyst Relations. In Product Marketing, you will lead the go-to-market strategy and execution with the product team throughout the product lifecycle, creating impactful product messaging and collateral, enabling sales and partner teams, and supporting evangelism and demand generation efforts with the marketing team. In Analyst Relations, you will lead the strategy, planning and engagement with key industry analysts, helping to foster high-impact relationships and lead analyst report cycles like Forrester WAVE.
Responsibilities
- Create communication and marketing plan for the launch of new products, features, and releases aligned to the target audiences.
- Create compelling, differentiated messaging and positioning, with a clear understanding of the target customer and the core capabilities of the offering.
- Develop and keep fresh content including collateral, thought leadership and solution presentations, website content, videos, blogs, by-lined articles and more to execute communication strategies and accelerate the buyer's journey.
- Partner with the Sales team to maintain a coordinated go-to-market and sales enablement strategy.
- Lead enablement training sessions on new products and solutions.
- Develop and foster relationships with key analysts and market influencers globally.
- Proactively engage with analysts to cultivate and drive analysts' awareness of DataDome's positioning, offerings, product developments, business and/or Corporate updates.
- Manage analyst reports, vendor ratings, and related content to secure positive placement, client referrals and/or recommendations, and results, driving alignment with all relevant Teams: sales, marketing, product, etc.
- Prepare and manage DataDome executives' engagements and presentation material with Analysts: briefings, inquiries, strategy days, etc.
Requirements
- 3-5 years of product marketing and/or management experience in the cybersecurity industry, with some experience at a SaaS company.
- Analyst relations experience in scale ups for SaaS B2B solutions.
- Expert content creation skills across multiple mediums, including video, whitepapers, blogs, eBooks, infographics, product and solution briefs.
- Strong written, verbal, and visual capabilities across multiple communication channels (in English).
- Demonstrated experience in technology marketing, including the ability to take technical concepts and communicate them to both business and technical audiences.
- Detail oriented and able to turn around mockups, edits, etc. quickly.
- Successfully managed major analyst evaluations from the communications strategy to tactical deliverables (e.g. WAVE, MQ).
- Advanced project management skills with the ability to manage competing deliverables and timeline.
- Native English speaker.
Benefits
- Flex Life: Remote, hybrid, & in-office options, including working from our NY office, located in Soho + $500 stipend to help you set up your ideal workspace.
- In office perks: WeWorks NY office, located in Soho. Enjoy complimentary snacks, drinks and social events in one of the trendiest neighborhoods in Manhattan + benefit from an additional $500 stipend to set up your ideal workspace.
- Health Benefits: We offer medical, dental, & vision insurance options to keep you feeling your best.
- Professional Development: #Growth is part of our DNA, therefore we invest in your personal learning and development.
- Events & Teambuilding: Feel the #TeamSpirit both virtually & onsite, with several events and workshops planned throughout the year including an annual offsite, winter party, lunch & learns, & much more.
- Parent Care: Gifts & care packages to celebrate growing families.
- PTO: 27 days + 12 national holidays.
- 401 K eligibility + matching.
