Product Marketing Manager

$130,000 - $150,000/Yr

Vouch Insurance - San Francisco, CA

posted 2 months ago

Full-time - Mid Level
San Francisco, CA

About the position

About Vouch: Insurance... sounds slow, old-fashioned, and unexciting. Exactly. Insurance is broken, and it's failing fast-moving, innovative startups. Vouch is a new, technology-first insurance company backed with $185M in funding from world-class investors. Like Stripe for payments or Brex for credit cards, Vouch is creating the go-to business insurance for high-growth companies. We're doing this by making insurance fast, responsive, and focused on our high-growth and innovative customers. Instead of printed PDF applications and week-long waits, Vouch is building new technology to solve real problems, writing policies that actually cover relevant startup scenarios, and designing simple experiences in an otherwise frustrating industry. Why should you join our team and Vouch? Not only is this an exciting and growing team where you can drive a real impact on our marketing strategy, but Vouch is also the preferred insurance provider to customers of Y Combinator, Brex, Carta, and WeWork. We're a quickly growing startup that believes in transparency and acknowledgment with our team members and cultivating a values-driven company. Our values are “Put People First,” “Listen, Challenge, and Grow,” “Face challenges head-on and win as a team,” and “Serve clients with integrity and excellence.” What does a work environment look like at Vouch? This role will be based in one of our office locations in Chicago, NYC, or SF. We require the team members to be in the office at least two days per week (Monday and Thursday) to foster close collaboration and team building.

Responsibilities

  • Develop and implement positioning strategies and messaging frameworks that clearly communicate the value of Vouch's business insurance products to target verticals and various audiences.
  • Conduct in-depth market research to understand industry trends, competitive landscape, and client needs.
  • Create high-quality marketing materials, including one-pagers, whitepapers, case studies, blog posts, and presentations that highlight the benefits and differentiators of Vouch's insurance products.
  • Equip the sales team with the tools and training needed to effectively communicate product value to potential clients.
  • Design and execute multi-channel marketing campaigns to existing clients to launch new coverages, drive awareness, engagement, and adoption.
  • Build and maintain strong relationships with key clients to gather feedback, generate testimonials, and create case studies that showcase the impact of Vouch's products.
  • Plan and execute successful product launches, ensuring cross-functional alignment and coordination with product management, sales, and client success teams.
  • Establish Vouch as a thought leader in the business insurance space by contributing to industry publications, supporting our events/conference strategy, and engaging with the broader tech community.

Requirements

  • 5+ years of product marketing experience, preferably with 3+ years in the business insurance or financial services industry.
  • Strong understanding of business insurance products, including general liability, property, cyber, and professional liability coverages.
  • Exceptional written and verbal communication skills with the ability to translate technical concepts into clear, client-focused messaging.
  • Proven ability to manage multiple projects simultaneously, with a keen attention to detail and a focus on delivering results.
  • Excellent interpersonal skills with the ability to work effectively with cross-functional teams, including product management, sales, and client success.

Nice-to-haves

  • Exposure to and passion for early-stage startups and/or high-growth environments.
  • A background in insurance or other regulated categories.

Benefits

  • Stock options
  • Unlimited paid time off
  • Dental insurance
  • Parental leave
  • Vision insurance
  • Wellness allowance ($80/month)
  • Technology allowance ($100/month)
  • Professional Development ($500/Yr)
  • L&D: Partnerships with Ethena, Hone, and weekly Lunch & Learns
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