Product Marketing Manager

$109,700 - $234,900/Yr

Two Six Labs - Arlington, VA

Full-time - Mid Level

Arlington, VA

Professional, Scientific, and Technical Services

About the position

The Product Marketing Manager at Two Six Technologies will lead marketing efforts for a portfolio of innovative software products focused on enhancing national security. This role involves collaboration with cross-functional teams to drive product awareness, demand, and sales enablement, particularly within the U.S. Government and its partners. The position is primarily remote, with occasional meetings in the Arlington, VA office, and is aimed at candidates local to the DC metro area.

Responsibilities

• Ensure go-to-market teams are equipped with the necessary tools, content, campaigns, and understanding to engage prospective customers and drive revenue growth.
• Craft compelling product positioning and messaging in collaboration with product managers, tailored to the needs of various user and customer communities.
• Create high-impact product marketing collateral, including website content, blog posts, sales enablement materials, case studies, whitepapers, and presentations.
• Manage event sponsorship and attendance in collaboration with the event coordinator.
• Conduct outreach campaigns via various channels to engage government audiences.
• Support the development and implementation of marketing plans for new product launches and updates, coordinating cross-functional teams for successful execution.

Requirements

• 5+ years of experience in software marketing.
• 2+ years of direct product marketing experience, preferably in cybersecurity technologies or enterprise software for mission-critical use cases.
• Excellent written communication skills with a proven track record in product content development.
• Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable plans.
• Experience engaging target audiences via various channels and measuring the effectiveness of marketing campaigns.
• Ability to engage with various stakeholders and manage multiple projects simultaneously.

Benefits

• Medical, dental, and vision insurance
• Life and disability insurance
• Retirement benefits
• Paid leave
• Tuition assistance
• Professional development