Product Marketing Manager

$142,000 - $167,000/Yr

Grindr - West Hollywood, CA

Full-time - Mid Level

Hybrid - West Hollywood, CA

About the position

As a Product Marketing Manager at Grindr, you will play a pivotal role in defining and executing our product marketing strategy to deepen our understanding of and engagement with our customers. This highly cross-functional role will see you collaborating closely with team members across Product, Engineering, Design, Research, Data Analytics, and Marketing. Your mission is to shape our core user experience and drive monetization efforts through comprehensive go-to-market strategies that influence every stage of the user lifecycle.

Responsibilities

• Synthesize insights from diverse sources to inform and guide product development, marketing programs, and campaigns.
• Shape and influence Grindr's product and business strategies and roadmaps, strengthening user satisfaction, engagement, retention, and monetization.
• Develop and implement go-to-market strategies for product launches, including compelling naming, messaging, positioning, and campaign narratives.
• Set goals and metrics for success, and coordinate with cross-functional teams to ensure flawless execution.
• Drive subscription adoption through rigorous testing and experimentation.

Requirements

• 8+ years of experience delivering successful go-to-market, engagement, and growth strategies, with 5+ years specifically in product marketing, ideally within the tech or dating app industry.
• Proactive, collaborative, and a master of simplification with a focus on clarity and strong results.
• Hard-working, detail-oriented, and organized, thriving in challenging environments.
• Excellent written and verbal communication skills, comfortable presenting to executive leadership.
• Ability to distill complex products and convey their value effectively.
• Outstanding analytical skills to use data for crafting insightful stories and guiding decision-making.

Nice-to-haves

• Experience partnering with Engineering and Product teams to influence and drive the roadmap and features.
• Experience using tools like Braze for messaging and Figma for design.
• Prior experience working in the dating industry.

Benefits

• Insurance premium coverage for health, dental, and vision for you and partial coverage for your dependents.
• Generous 401K plan with 6% match and immediate vesting in the U.S.
• Industry-competitive compensation and eligibility for company bonus and equity programs.
• Industry-leading gender-affirming offerings with up to 90% cost coverage, access to Included Health, monthly stipends for HRT, and more.
• Flexible vacation policy, monthly stipends for cell phone, internet, wellness, food, and commuting, breakfast/lunch provided onsite, and yearly travel & leisure stipend.