Product Marketing Manager

Epicor Software Corporation - Austin, TX

Full-time - Mid Level

Austin, TX

1,001-5,000 employees

Professional, Scientific, and Technical Services

About the position

The Product Marketing Manager at Epicor is responsible for driving product marketing initiatives, including market research, customer engagement, and the creation of compelling marketing content. This role focuses on understanding customer needs and translating product features into benefits, ensuring that marketing materials are current and effective in promoting the company's SaaS solutions.

Responsibilities

• Assists with the research to identify customers and potential markets.
• Supports voice of customer (VOC) research, draws relevant conclusions and integrates into product marketing activities.
• Creates compelling messaging and differentiated content related to products and relevant thought-leadership topics for the industry customer base.
• Designs and drafts product-specific data sheets, promotional publications, presentations, advertisements, or brochures.
• May assist in planning sales promotions or other special events, such as conferences, trade shows, or user meetings.
• Ensures Product Marketing materials are up to date, by collaborating with other members of the organization.
• Assists with the execution of launch plans and releases for new and existing products.
• Supports creation of Sales and BDR enablement materials.

Requirements

• 3+ years applicable experience and demonstrated success/knowledge
• High school diploma
• Bachelor's degree preferred
• SaaS product marketing experience
• B2B retail industry knowledge preferred

Nice-to-haves

• Oral and written communication skills
• Ability to work independently as well as part of a team
• Ability to meet deadlines
• Analytical thinking skills
• Creativity skills
• Ability to translate product features to customer benefits

Benefits

• Comprehensive health and wellness benefits designed to support your overall well-being.
• Opportunities for mentorship, continuing education, and focused career goal setting, with 25% of positions filled internally.
• Free LinkedIn Learning licenses for everyone, along with our Mentoring Program to boost your personal development.
• Geographically specific programs to balance the cost of education with the benefits of continued learning and personal development.
• Collaborate with a diverse team in an inclusive, global workplace that fosters innovation and celebrates partnership.
• Policies built on mutual trust and support, encouraging time off to rest, recharge, and reconnect.
• Comprehensive support for international relocations and permanent residency processes.