Circleci - San Francisco, CA
posted 2 months ago
As a Product Marketing Manager at CircleCI, you will play a pivotal role in shaping the go-to-market strategy for our innovative products. Your primary responsibility will be to grow our developer audience and drive adoption of our product features. This position requires a deep understanding of our customers, target segments, and buyer personas, as you will serve as the voice of the customer and advocate for their needs. You will collaborate closely with Product Managers to ensure that products are brought to market thoughtfully and effectively. In this cross-functional role, you will craft compelling narratives and value propositions that resonate with our audience. You will be responsible for creating marketing collateral, programs, and campaigns designed to drive product adoption and engagement. Additionally, you will present and train individuals across the organization on processes, programs, and enablement materials, ensuring that everyone is aligned and informed. Defining measurable success will be a key aspect of your role. You will own reporting and analysis for success metrics, driving for results and using data to measure progress and recommend improvements. Conducting competitive research and analysis will also be part of your responsibilities, as you synthesize insights to strengthen product differentiation and positioning. Your ability to thrive in a dynamic, fast-moving environment will be crucial as you navigate the challenges of product marketing at CircleCI.