Product Marketing Manager

IBM - Austin, TX

Part-time - Mid Level

Austin, TX

Computer and Electronic Product Manufacturing

About the position

The Product Marketing Manager at IBM plays a crucial role in driving the marketing strategy for software products, particularly in the areas of generative AI and hybrid cloud. This position involves leading cross-marketing initiatives, collaborating with various teams globally, and operationalizing programs to enhance product marketing excellence. The role requires a blend of strategic thinking and hands-on execution to effectively communicate IBM's value proposition and drive demand for its offerings.

Responsibilities

• Act as the product marketing discipline lead for software product marketers, providing guidance on best practices.
• Identify opportunities, distinctive competencies, and positioning for IBM software products.
• Translate technology into marketing messages and compelling stories that influence analysts, customers, and partners.
• Act as the product marketing linchpin that galvanizes internal support across all channels and drives demand for the offerings.
• Stay active in customer conversations at events or in the field and online.

Requirements

• Experience in Product or B2B Marketing.
• Experience creating marketing business plans.
• Interest in software products such as generative AI, hybrid cloud, data and analytics, security, supply chain, or sustainability.
• Experience working and communicating with diverse groups to enable collaboration.
• Experience managing multiple priorities and adapting in a changing environment.

Nice-to-haves

• Deep understanding of go-to-market strategies.
• Experience developing audience strategies based on key behaviors/characteristics.
• Client experience design & measurement using technology to improve customer experience.

Benefits

• Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being.
• Financial programs such as 401(k), cash balance pension plan, and life insurance.
• Generous paid time off including holidays, sick time, and parental leave.
• Training and educational resources on a personalized learning platform.
• Diverse and inclusive employee resource groups and volunteer opportunities.