Product Marketing Manager

SafeLease - Austin, TX

Full-time - Mid Level

Austin, TX

About the position

The Product Marketing Manager at SafeLease will be responsible for driving the go-to-market strategy, positioning, and messaging for the company's portfolio of products. This hybrid role is crucial in shaping how SafeLease introduces new solutions to the market and communicates their value to customers, particularly in the self-storage industry.

Responsibilities

• Develop and execute comprehensive go-to-market strategies for new product launches, ensuring effective positioning, messaging, and adoption.
• Define and articulate product value propositions that differentiate SafeLease's offerings in the market and align with customer needs.
• Collaborate with product, sales, and customer success teams to understand customer insights and shape messaging that resonates across various channels.
• Create compelling content, including sales enablement materials, product videos, case studies, and web copy, that effectively communicates product benefits and drives engagement.
• Conduct market research and competitive analysis to identify industry trends, opportunities, and potential challenges.
• Work with the design team to create engaging visuals that support product positioning and align with SafeLease's brand standards.
• Develop and track key performance indicators (KPIs) for product launches, conducting post-launch analysis to evaluate performance and inform future strategies.
• Partner closely with the sales team to provide training and support, ensuring they are equipped with the knowledge and tools to drive product adoption and revenue growth.

Requirements

• Minimum of 3 years of experience in product marketing or a related field, ideally within a B2B environment.
• Proven track record of launching products successfully and executing go-to-market strategies that drive measurable results.
• Strong understanding of customer insights, with the ability to translate complex concepts into clear, compelling messaging.
• Excellent communication and storytelling skills, able to craft narratives that connect with a range of audiences.
• Experience in market research and competitive analysis, with the ability to identify key insights that inform product positioning.
• Collaborative and proactive, with strong project management skills and the ability to work cross-functionally to meet deadlines.
• Self-starter with a strategic mindset and a strong sense of ownership, able to adapt to the fast-paced dynamics of a high-growth company.