Product Marketing Manager

$101,300 - $131,250/Yr

Legalzoom - Austin, TX

Full-time - Mid Level

Onsite - Austin, TX

Professional, Scientific, and Technical Services

About the position

As a Product Marketing Manager at LegalZoom, you will play a crucial role in driving the company's growth by shaping product vision and consumer perception across the product portfolio. This position focuses on optimizing product experiences and cultivating long-term relationships with customers while collaborating with cross-functional teams to design, develop, launch, and grow services. The ideal candidate will possess strong analytical, strategic, and communication skills, with a proven track record in product marketing and a consumer-centric approach.

Responsibilities

• Establish positioning, packaging, and pricing recommendations for products.
• Recommend commercialization and campaign opportunities to meet or exceed business goals.
• Develop go-to-market strategies to support product launches and drive conversions and revenue.
• Drive the development and delivery of marketing messages and content for integrated marketing campaigns and product experiences.
• Own the end-to-end business customer journey, ensuring a delightful experience and long-term relationships with LegalZoom.
• Understand the competitive landscape and be an expert on competition positioning, claims, messaging, and product journeys.
• Monitor business health, trends, and changing consumer needs to develop action plans for business segments.
• Influence product strategy, testing, research, and content roadmaps to optimize positioning.
• Spearhead market research projects to gather intelligence for pricing, product features, and messaging.
• Create and optimize claims and messaging that resonate with prospective customers.
• Collaborate with Marketing, Partnerships, Product Management, UX/Creative, Sales, Customer Care, PR, Engineering, and Legal to ensure a great customer experience.

Requirements

• 4+ years of marketing experience, with at least 4 years specifically in Product Marketing.
• Experience driving nationwide campaigns, communications, go-to-market initiatives, and revenue.
• Ability to apply consumer insights, research, and testing to drive marketing strategy.
• Experience in developing marketing messages and content for campaigns and product experiences.
• Experience with A/B testing, aligning on KPIs, tracking and interpreting results, and recommending next steps.
• Experience influencing product strategy, design, and development timelines.
• Excellent communication skills, both written and verbal, with comfort in presenting to executives.
• Strong experience working with cross-functional teams including partnerships, product, business development, creative, sales, legal, finance, operations, customer service, and quality assurance.
• Experience working in fast-paced environments and navigating ambiguity.

Nice-to-haves

• Bachelor's degree required; MBA or higher degree preferred.

Benefits

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Paid Time Off
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Short-Term/Long-Term Disability Insurance
• Wellness benefits including Fertility, Mental Health, One Medical, and Fringe lifestyle benefits up to $250.