Product Marketing Manager

$95,000 - $115,000/Yr

Harvard University - Brighton, MI

Full-time - Mid Level

Brighton, MI

Educational Services

About the position

The Product Marketing Manager at Harvard Business Publishing's Corporate Learning division is responsible for leading the promotional and positioning strategies for industry-leading leadership development solutions. This role focuses on developing and executing marketing strategies to enhance product awareness, adoption, and revenue growth globally, while collaborating cross-functionally to assess product performance and identify market opportunities.

Responsibilities

• Develop and execute global go-to-market strategies to drive product awareness, adoption, and revenue growth.
• Create customer personas that represent target customer characteristics, behaviors, and needs to guide messaging and positioning efforts.
• Develop overall product positioning in the market, including identifying target audiences and understanding the competitive landscape.
• Collaborate with key stakeholders to develop a value proposition that differentiates products from the competition.
• Execute targeted long-term marketing plans/campaigns across multiple channels, including digital, events, and social media.
• Work with product management to understand product features and benefits, developing effective messaging for target audiences.
• Collaborate with sales teams to understand customer pain points and develop messaging for sales assets.
• Support successful product launches and ongoing product success through collaboration with sales and customer success teams.
• Contribute to market research to understand customer needs, preferences, and behaviors using various methods.
• Create presentations to support sales enablement strategies.
• Report on product performance metrics, including revenue, adoption, and customer feedback, to inform product strategy and marketing initiatives.
• Stay updated with industry trends and best practices to drive innovation in product marketing strategies.

Requirements

• 5+ years of experience in product marketing, preferably in professional services or a related field.
• Strong understanding of B2B marketing and sales, with experience marketing to global 2000 companies.
• Demonstrated experience in developing and executing successful go-to-market strategies for intangible products and services.
• Excellent communication, collaboration, and project management skills.
• Ability to work effectively in a fast-paced, global, and dynamic environment.
• Passion for driving business growth and customer success through effective marketing strategies.

Benefits

• Competitive compensation and benefits package
• Education reimbursement
• Early-release Summer Fridays
• Performance Based Variable Pay Program