Product Marketing Manager

$85,000 - $110,000/Yr

Oceanit Laboratories - Honolulu, HI

Full-time

Honolulu, HI

Professional, Scientific, and Technical Services

About the position

The Product Marketing Manager at Oceanit is a key role focused on driving company growth and revenue through innovative marketing strategies. This position requires a blend of strategic thinking and hands-on execution, with responsibilities spanning customer acquisition, brand messaging, and cross-department collaboration. The ideal candidate will leverage their experience in growth marketing to enhance brand awareness and optimize marketing initiatives in a fast-paced environment.

Responsibilities

• Craft and implement a marketing strategy focused on customer acquisition and revenue growth.
• Actively participate in the day-to-day execution of marketing campaigns, including content creation, email marketing, SEO, PPC, social media, and more.
• Work closely with sales, product, and engineering teams to create and deliver consistent messaging across all channels.
• Continuously enhance brand awareness and market differentiation by refining value messaging that resonates with the target audience.
• Establish and track success metrics for marketing programs, ensuring accountability for revenue outcomes.
• Translate business objectives and market trends into a cohesive go-to-market strategy that drives growth.
• Oversee multi-channel demand generation programs, including paid media, content marketing, social media, field marketing, and partner marketing.
• Conduct market research, competitive analysis, and customer segmentation to refine and optimize go-to-market strategies.
• Monitor marketing performance, using data-driven insights to continuously optimize strategies.
• Stay ahead of industry trends and identify opportunities for innovation and differentiation.
• Lead and inspire a high-performing marketing team, fostering a culture of creativity, collaboration, and excellence.
• Establish the company as a thought leader through blogs, industry events, and speaking engagements.

Requirements

• 3+ years of experience in growth marketing or start-up experience.
• Demonstrated success in scaling revenue.
• Willingness to dive into the details and execute campaigns while balancing strategic oversight.
• Ability to thrive in a fast-paced environment and pivot quickly in response to changing circumstances.
• Strong proficiency in data analysis and using insights to drive marketing decisions.
• Excellent verbal and written communication skills, with the ability to effectively convey complex ideas to both technical and non-technical audiences.
• Ability to work collaboratively across departments and lead a small team.

Benefits

• Competitive salary range of $85,000 - $110,000/year depending on education level and experience.