Product Marketing Manager

Snappr - San Francisco, CA

Full-time - Senior

San Francisco, CA

Professional, Scientific, and Technical Services

About the position

The Product Marketing Manager at Snappr is responsible for communicating the company's product offerings and educating target customers on their value. This role requires a blend of storytelling, analytical skills, and public speaking to effectively engage with audiences and drive marketing strategies. The ideal candidate will work closely with various teams to enhance go-to-market communication and product features, while also conducting market research and customer interviews to inform marketing initiatives.

Responsibilities

• Interview customers and buyers to collect insights that drive experiments.
• Conduct competitive market research and develop a winning strategy based on findings.
• Research and define market segmentation, including ideal customer profiles and target audiences.
• Build, host, and manage weekly live workshops to educate businesses on Snappr's offerings and insights.
• Write and design product functionality documents, use cases, benefit-driven features, case studies, and testimonials.
• Position Snappr as a category leader and refine the value proposition.
• Collaborate with product management, sales, and marketing teams to improve communication and product features.

Requirements

• 5+ years of experience in product marketing, particularly in product-led startups.
• Experience in B2B product marketing, preferably in earlier stage (Series A to C) startups.
• Strong writing skills for crafting compelling product messaging and marketing collateral.
• Proficiency in user research and ability to write insights independently.
• Familiarity with design tools such as Canva and Figma, and project management tools like Trello.
• Public speaking skills and experience in community engagement.

Nice-to-haves

• Experience running a podcast or hosting virtual events.
• Familiarity with survey/NPS tools like SurveyMonkey.
• Previous experience as a founder.

Benefits

• Competitive salary
• Opportunities for professional development
• Flexible work environment
• Health insurance options