Company 100 - Portsmouth, NH
posted 2 months ago
As a Product Marketing Manager for the B2W/Civil Software Group at Trimble, you will play a pivotal role in driving the success of our products in a rapidly evolving digital landscape. Reporting directly to the Head of Civil Software Product Marketing, your primary responsibility will be to gather and analyze both quantitative and qualitative market intelligence, ensuring that you maintain a high level of expertise in the Civil sector products and their applications. You will represent the 'voice of the customer' within our organization, conducting thorough customer research to understand their journey from sale to implementation. This insight will be crucial in leading the creation and delivery of differentiated product messaging that resonates with our target audience. In this role, you will develop and execute comprehensive go-to-market plans that align with our strategic objectives. You will also be responsible for creating sales enablement materials, including internal and customer-facing presentations, playbooks, battle cards, and datasheets. Managing these materials on Trimble's internal sales enablement hub (Seismic) will be a key part of your responsibilities. Additionally, you will conduct win/loss interviews to gather valuable feedback and present your findings to the team. Your collaboration with Product Management will involve assisting with focus groups, usability studies, and other market validation research to ensure our products meet customer needs effectively. Your role will also require you to research and understand industry trends, customer buying habits, and competitive products to inform your marketing strategies. Identifying customer references for industry and customer referrals will be essential in building credibility and trust in our offerings. This position is ideal for someone who thrives in a dynamic environment and is passionate about creating impactful marketing strategies that drive product success.