Product Marketing Manager

Teletracking Technologies - Pittsburgh, PA

Full-time - Mid Level

Pittsburgh, PA

Telecommunications

About the position

The Product Marketing Manager (PMM) at TeleTracking Technologies is responsible for planning and executing marketing programs that align with the organization's market objectives. This role involves leading strategic product marketing activities, including go-to-market plans, market segmentation, brand positioning, and activation planning to drive demand for the company's solutions. The PMM will develop product messaging, maintain an understanding of industry trends, and ensure effective communication of product value to both internal teams and customers.

Responsibilities

• Create compelling marketing content for integrated marketing campaigns and product promotion themes to educate and excite existing customers.
• Communicate value propositions to the commercial team and ensure effective product launches and marketing to target clients.
• Develop marketing assets such as presentations, literature, and interactive content to support the selling process.
• Execute marketing programs and product messaging, including go-to-market plans for new products and releases.
• Serve as the department expert on marketing analytics, segmentation, and SalesForce integration.
• Maintain expertise on buyers, their buying criteria, and competitive landscape to effectively articulate core competencies and differentiation.
• Collaborate with marketing communications to develop strategies and lead programs that drive demand for products.
• Represent the product line as a subject matter expert in client presentations, partnership meetings, and trade shows.

Requirements

• 5+ years of strategic product marketing experience.
• Experience in product marketing, product management, and marketing communications.
• Thorough knowledge of marketing best practices, including CRM and inbound marketing programs.
• Ability to align product strategies with corporate initiatives and implement complex plans.
• Excellent oral and written communication skills, along with strong interpersonal skills.
• Strong presentation experience.

Nice-to-haves

• Master's degree in Business, Marketing, or a related field.

Benefits

• Health insurance
• 401k retirement plan
• Paid time off
• Flexible scheduling options
• Professional development opportunities