Product Marketing Manager

Teradyne - North Reading, MA

Full-time - Senior

North Reading, MA

Computer and Electronic Product Manufacturing

About the position

The Senior Product Marketing Manager at Teradyne will play a pivotal role in driving business growth through product line architecture and differentiation. This position focuses on supporting sales growth and product profitability across various target markets, including Computing/Communications, Automotive, and Industrial/Defense. The role involves collaboration with multiple teams to ensure successful product development and market strategies.

Responsibilities

• Collaborate with product management, marketing, engineering, sales, finance, and operations teams.
• Support design-in opportunities and pre-sales activities with Teradyne Sales & Product Management.
• Engage with Teradyne Engineering for new product concept, development, and deployment.
• Manage new product introduction and product life cycle management with Teradyne Operations.
• Track revenue plans and maximize profitability with Teradyne Finance.
• Develop and drive product and sales plans, and present Production Board Test mid-term plan.
• Identify technical market trends and emerging customers in the Americas, Europe, and Asia.
• Participate in strategic design-in activities to aid market share growth.
• Develop competitive and differentiation collateral; assist in training sales and service engineers.
• Assist with product management of TestStation and Nano test systems.
• Develop product and package pricing strategy.
• Build strategic customer relationships with new and break-in customers.
• Negotiate account master terms, contract documents, and discount policies.

Requirements

• 10+ years of marketing and/or product management experience with capital equipment or electronics-related sales.
• Strong technical background and analytical skills.
• Demonstrated experience in engineering.
• People management or team lead experience in design is an advantage.
• Strong leadership, analytical, synthesis, and integration skills.

Nice-to-haves

• MBA strongly preferred.