Product Marketing Manager

Allego - Waltham, MA

Full-time - Mid Level

Waltham, MA

Professional, Scientific, and Technical Services

About the position

The Product Marketing Manager at Allego will play a crucial role in enhancing the company's market leadership by driving product marketing efforts for the Allego Modern Revenue Enablement Platform. This position involves defining markets, creating buyer personas, and developing messaging and sales tools to support significant sales initiatives. The role requires collaboration with various teams to ensure effective communication and promotion of the product, while also staying attuned to industry trends and customer needs.

Responsibilities

• Lead all aspects of internal and external Product Marketing activities in collaboration with Execs, Sales, and Product Management.
• Provide sales positioning, insights, and messaging for various marketing channels including the website, campaigns, webinars, and social media.
• Act as a spokesperson and subject matter expert at live webinars, industry events, and public relations activities.
• Stay updated with industry trends and Allego's product roadmap to generate impactful messaging.
• Engage with the sales team and internal experts to understand buyer needs and identify gaps in existing marketing assets.
• Conduct competitive research and gather insights through surveys and interviews to enhance market expertise.
• Establish strong differentiation in product positioning to outperform competitors.
• Manage relationships with analyst firms like Gartner and Forrester to communicate strategy and customer success.
• Collaborate with sales operations to maintain pricing and packaging strategies aligned with market demands.

Requirements

• 5+ years of Product Marketing experience, preferably in a B2B SaaS setting.
• Excellent interpersonal and communication skills for collaboration across teams and external representation.
• Creative and innovative thinking with a data-driven approach.
• Strong project management skills to handle multiple projects from concept to implementation.
• Experience working with executive team members across functional areas.
• Self-starter with the ability to initiate and execute projects independently.
• Experience marketing to financial services, life sciences, and high tech industries is a plus.
• Background in Sales Enablement software or related markets is a plus.

Nice-to-haves

• Experience in marketing to financial services, life sciences, and high tech industries.
• Background in Sales Enablement software or closely related markets.

Benefits

• Medical/dental/vision insurance
• Unlimited vacation
• Paid parental leave
• Health Reimbursement Account (HRA)
• Flexible Spending Account (FSA)
• 401(k) with matching
• Short & long term disability insurance
• AD&D insurance
• Life insurance