Product Marketing Manager

Beazer Homes - Atlanta, GA

Full-time - Mid Level

Hybrid - Atlanta, GA

Construction of Buildings

About the position

As the Product Marketing Manager at Beazer Homes, you will be responsible for the development and execution of marketing strategies across Beazer's competitive differences aimed at promoting energy-efficiency, floorplan choice and Mortgage Choice programs. You will work closely with cross-functional teams, including sales, design, and operations, to ensure that our product offerings meet market needs and resonates with potential buyers. You will be instrumental in positioning Beazer as a leader in energy efficiency and educating customers on Beazer's unique points of differentiation. Beazer Homes is committed to employee wellbeing and life-work balance, offering development opportunities, a flexible time-off program, and an industry leading parental leave policy.

Responsibilities

• Analyze consumer preferences and market demand in the homebuilding category including energy efficiency, design, customer experience and mortgage.
• Develop and articulate clear value propositions for Beazer differentiators.
• Create targeted messaging that highlights the lifestyle benefits of energy efficiency across digital and onsite marketing channels.
• Partner with cross functional teams to translate customer and category trends into customer-facing marketing solutions that bring Beazer's value propositions to life.
• Design and implement marketing campaigns for product launches and community selling initiatives.
• Collaborate with marketing team to produce marketing materials such as brochures, website content, social media posts, and email.
• Partner with national training and sales teams to develop collateral that clearly communicates Beazer's advantages and product differentiators.
• Monitor and evaluate the effectiveness of marketing initiatives.
• Track key metrics, analyze performance data, and adjust strategies based on insights and market feedback.
• Develop and manage marketing budgets and ensure effective use of resources and adherence to financial guidelines.

Requirements

• Bachelor's degree in marketing, business, or a related field.
• 5+ years of experience in product or brand marketing.
• Excellent communication and presentation skills with the ability to simplify complex technical concepts for diverse audiences.
• Proficiency in marketing tools and platforms, including CRM systems, social media, and analytics tools.
• Creative thinking and strategic mindset with attention to detail.
• Ability to manage multiple projects and meet deadlines in a dynamic environment.

Benefits

• Flexible time-off program
• Industry leading parental leave policy
• Development opportunities