Product Marketing Manager

$75,000 - $75,000/Yr

Newfold Digital

Full-time - Mid Level

Remote

10,001+ employees

About the position

The Product Marketing role at Newfold Digital focuses on developing compelling product messaging and positioning that translates technical features into customer-friendly language. This position involves collaboration with product and sales teams to create impactful content, support go-to-market strategies for new product launches, and conduct competitive analysis to enhance product differentiation. The role also includes monitoring industry trends and customer feedback to ensure messaging remains relevant and effective.

Responsibilities

• Develop compelling product messaging and positioning that drives product understanding and engagement.
• Collaborate with product and sales teams to create content such as product briefs, FAQs, feature guides, and marketing collateral.
• Support go-to-market strategies for new product launches, aligning messaging with market needs and customer pain points.
• Conduct competitive analysis to refine positioning and uncover opportunities for differentiation.
• Assist in campaign execution, tracking product performance, and gathering feedback for continuous improvement.
• Monitor industry trends and customer feedback to ensure product messaging stays relevant.

Requirements

• 2-4 years of experience in product marketing, marketing communications, or a related field.
• Excellent writing and communication skills, with the ability to craft clear, persuasive messaging.
• Strong understanding of positioning and messaging strategies for product differentiation.
• Ability to work cross-functionally, balancing input from product, sales, and marketing teams.
• Familiarity with conducting competitive research and analysis to inform go-to-market strategies.
• A passion for learning and staying updated on industry trends and best practices.

Benefits

• Health Insurance options (HSA, Medical, Dental, Vision)
• Matching 401K
• Life/AD&D/STD/LTD insurance
• Tuition Reimbursement
• Pet Insurance
• Generous vacation policy