Product Marketing Manager

Armor Defense - Plano, TX

Full-time - Mid Level

Plano, TX

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Product Marketing Manager at Armor Defense Inc. is responsible for leading the development and execution of the go-to-market (GTM) strategy for the company's core products. This role involves collaborating with cross-functional teams to shape product marketing narratives and positioning, ensuring that Armor's unique value propositions are effectively communicated to the market. The position is crucial for driving business growth and enhancing customer outcomes in the cybersecurity sector.

Responsibilities

• Develop and implement a comprehensive product marketing strategy to drive business growth.
• Craft compelling messaging and positioning that effectively highlights Armor's unique value propositions, core capabilities, and customer benefits.
• Conduct market research to stay informed about the competitive landscape and refine Armor's positioning accordingly.
• Develop both internal and external content and collateral to effectively showcase our differentiated offerings in the market.
• Prepare for and manage product launches, press releases, and industry events, ensuring seamless execution and maximum impact across channels.
• Lead continuous sales enablement efforts, ensuring that product messaging, value proposition, and customer outcomes are clearly communicated to support a strong sales motion.

Requirements

• Proven track-record shaping compelling product marketing narratives and driving clarity.
• Strong understanding of cybersecurity, cloud, and managed services.
• Strong first-hand understanding of Managed Detection and Response (preferred).
• Educational background in business, marketing, engineering, or related technical equivalent (preferred).
• Experience working in a start-up environment (preferred).
• 5+ years of Product Marketing experience in the cybersecurity industry.