PRODUCT MARKETING MANAGER

$109,000 - $130,000/Yr

Artera - Los Angeles, CA

Full-time - Mid Level

Remote - Los Angeles, CA

About the position

Artera (formerly WELL Health) is seeking a strategic and influential Product Marketing Manager to lead our go-to-market (GTM) launches and supporting activities. This role is pivotal in ensuring the success of our product launches and sits at the intersection of our product and engineering teams and the downstream market-facing counterparts. The ideal candidate will have experience in the healthcare industry and a background in SaaS, digital healthcare, or technology. They will be responsible for building rapport and credibility with functions across the product value chain and must be comfortable operating in both structured and ambiguous project contexts. In this role, you will craft and execute comprehensive GTM strategies, which include managing product launches, influencing pricing and packaging, and developing compelling content and value stories. You will collaborate closely with product development, marketing, sales, and other teams to ensure alignment and successful execution of GTM plans. Your ability to manage and execute on cross-functional projects and influence others to drive projects forward is critical to being successful in this role. If you are a strategic thinker with a passion for healthcare and product marketing, and are excited to drive impactful product launches, we invite you to join our team at Artera.

Responsibilities

• Manage all aspects of product launches, including launch planning, execution, and post-launch analysis.
• Work closely with product managers to support and understand upcoming launches and lead all downstream activity.
• Influence and refine product pricing and packaging strategies to maximize market impact and revenue.
• Develop compelling content and value stories that resonate with target customers and stakeholders.
• Collaborate with product development, marketing, sales, revenue operations, solution engineering, and customer success to ensure alignment and successful execution of GTM plans.
• Validate market research findings and gather competitive intelligence to inform product positioning and strategy.
• Participate in customer pitch meetings to gather feedback and insights for continuous improvement.

Requirements

• Bachelor's degree in Marketing, Economics, Business, Healthcare Administration, Communications, or a related field.
• MBA or other advanced degree is a plus.
• 5+ years of experience in product marketing, or a related field, preferably within the healthcare industry.
• Healthcare industry knowledge including EHRs, patient engagement platforms, providers, payers, patient care workflows, etc.
• Experience working in tech, preferably with software or SaaS products, and knowledge of the unique challenges and opportunities in this sector.
• Ability to define and manage GTM plans aligned with business objectives and market opportunities.
• Ability to collaborate with cross-functional teams to drive business growth and market expansion.

Nice-to-haves

• Experience in managing cross-functional teams and projects.
• Strong analytical skills to interpret market data and trends.
• Excellent communication and presentation skills.

Benefits

• Full health benefits (medical, dental, and vision)
• Flexible spending accounts
• Company paid life insurance
• Company paid short-term & long-term disability
• Company equity
• Voluntary benefits
• 401(k)
• Generous time off including company holidays and flexible time off
• Career development opportunities including manager development cohorts and employee development funds
• Employee Resource Groups (ERGs) to promote diversity and inclusion.