Product Marketing Manager

$90,900 - $138,500/Yr

Vimeo - New York, NY

Full-time - Mid Level

New York, NY

Food Services and Drinking Places

About the position

Vimeo is seeking a dynamic Product Marketing Manager to join its Product Marketing team. This role is crucial for driving seamless operations, fostering stakeholder alignment, and supporting product launch and pricing initiatives. The ideal candidate will possess a strong understanding of building product awareness and growth, along with the ability to manage both creative marketing initiatives and data-driven strategies. This highly visible individual contributor role requires a self-starter with operational acumen, reporting directly to the Head of Product Marketing.

Responsibilities

• Facilitate end-to-end planning and execution of Product Marketing programs, collaborating closely with Product, Marketing, and Sales teams.
• Establish goals, roadmaps, and operational models for effective cross-functional engagement within the business.
• Build relationships with a diverse range of partners and contributors, including Marketing, Creative, Product, Product Marketing, Sales, and Legal.
• Partner with key stakeholders to develop holistic launch plans for pricing and packaging initiatives.
• Define initiative-level roadmaps, ensure work delivers on goals, and steer programs to successful completion.
• Establish communication structures, project templates, resource management, and leadership updates.
• Identify and proactively address potential obstacles and risks across multiple teams.

Requirements

• 4+ years of marketing experience, with 1-2+ years of go-to-market experience.
• Exceptional project management skills, with the ability to manage multiple initiatives and cross-functional partners simultaneously.
• Excellent verbal and written communication skills, with experience translating complex features into clear and concise benefits for customers.
• Demonstrated ability to ask the right questions and to use sound business judgment when collaborating with a wide range of stakeholders.
• Strong bias for action.

Benefits

• Bonus or commission
• Restricted Stock Units (RSUs)
• Paid time off
• Generous 401k match
• Wellbeing resources