Product Marketing & Operations Manager, Partner Success - New York

$128,000 - $244,000/Yr

Tiktok - New York, NY

Full-time - Mid Level

New York, NY

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

TikTok is the leading destination for short-form mobile video, and our mission is to inspire creativity and bring joy. The TikTok Ads Creative and Ecosystem team is seeking an experienced Product Marketing and Operations Manager focused on Partner Success. This role is critical in providing operational support throughout the product development lifecycle and ensuring success across key products and business initiatives. The ideal candidate will have a strong understanding of the generative AI landscape and a proven track record in business development or partnerships. In this position, you will support product marketing and operations for third-party creative products, including TikTok Creative Exchange (TTCX), TikTok Creator Marketplace (TTCM), Creative Tools, and APIs. Your focus will be on the supply side (i.e., partners) to deliver against business strategy and support the overall growth of the TikTok advertising creative ecosystem. You will provide first-line market insights, particularly on the generative AI landscape, to help shape global third-party creative product strategy and development, driving overall business expansion. You will own partner onboarding and training, organizing routine workshops and webinars on new product features, best practice sharing, and feedback collection. Additionally, you will launch and promote new product features to drive adoption among creative partners, leveraging your knowledge of marketplace dynamics and industry trends. Working closely with partners, you will understand and identify their business pain points, conducting product research to provide critical inputs for product strategy. You will also facilitate business development initiatives to forge strong partnerships. Your responsibilities will include designing SOPs, collecting feedback, and incorporating learnings into process improvement to drive efficiency and effectiveness of creative products for partners. You will provide campaign-level operational support with partners to ensure an optimized experience for advertisers and project and program manage across an extensive set of cross-functional partners including product, data science, business integrity, legal, compliance, brand partnership, client solution teams, and other key stakeholders.

Responsibilities

• Support product marketing and operations for third-party creative products, including TikTok Creative Exchange (TTCX), TikTok Creator Marketplace (TTCM), Creative Tools, and APIs, focusing on the supply side to deliver against business strategy.
• Provide first-line market insights on the generative AI landscape to help shape global third-party creative product strategy and development.
• Own partner onboarding and training, organizing routine workshops and webinars on new product features, best practice sharing, and feedback collection.
• Launch and promote new product features to drive adoption among creative partners, leveraging knowledge of marketplace dynamics and industry trends.
• Work closely with partners to understand and identify their business pain points, conducting product research to provide critical inputs for product strategy.
• Facilitate business development initiatives to forge strong partnerships.
• Design SOPs, collect feedback, and incorporate learnings into process improvement to drive efficiency and effectiveness of creative products for partners.
• Provide campaign-level operational support with partners to ensure an optimized experience for advertisers.
• Project and program manage across an extensive set of cross-functional partners including product, data science, business integrity, legal, compliance, brand partnership, client solution teams, and other key stakeholders.

Requirements

• 5+ years of work experience in a product operations role, or other operational roles in the creative advertising industry, with a strong background in business development or partnerships.
• In-depth knowledge of the generative AI landscape and its application within the creative and advertising space.
• Self-starter with strong project management skills, ability to grasp the core context, identify key risks, and cooperate with all parties to achieve goals.
• Analytical, data-sensitive, and goal-driven. Comfortable with setting ambitious targets, analyzing the status quo, planning a course of action, executing rapid trial and error iterations, and constantly improving.
• Great communicator and team player. Comfortable navigating global organizational structures and aligning objectives with cross-functional teams.

Nice-to-haves

• Experience in a Partnerships role or a related position within a generative AI company or tool.
• Proven experience in digital advertising with a deep understanding of marketplace dynamics.

Benefits

• 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents, and a Health Savings Account (HSA) with a company match.
• Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans.
• Flexible Spending Account (FSA) Options like Health Care, Limited Purpose and Dependent Care.
• 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) and 10 paid sick days per year.
• 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
• Mental and emotional health benefits through EAP and Lyra.
• 401K company match, gym and cellphone service reimbursements.