Product Marketing - Senior Manager / Associate Director

$75,000 - $175,000/Yr

Veeva Systems - Columbus, OH

Full-time - Mid Level

Remote - Columbus, OH

Professional, Scientific, and Technical Services

About the position

The Product Marketing role at Veeva Systems is focused on promoting scalable, true multitenant cloud solutions that significantly impact the life sciences industry. This position is integral to the Veeva Commercial Product Marketing team, responsible for developing messaging and assets that support demand generation, field enablement, and customer marketing activities. The role emphasizes collaboration with various teams to drive growth and customer success while ensuring a strong focus on customer satisfaction and employee success.

Responsibilities

• Develop annual product marketing plan in collaboration with field marketing
• Create go-to-market programs for new market segments and geographies
• Develop product messaging to be used across all media and customer engagement channels
• Lead global cross-functional launch and release marketing initiatives
• Build product awareness through PR, article placements, and social media
• Create campaigns to communicate tailored messages to specific audiences
• Lead release marketing activities
• Create content (e.g. product videos, website copy, blog posts, infographics) to articulate the benefits of the product to the marketplace
• Create and maintain a library of sales tools, such as customer presentations and competitive materials

Requirements

• 5+ years of enterprise software product marketing experience
• Exceptional written and oral communication skills with a demonstrated ability to develop clear, concise, compelling messaging
• Able to work independently with little management oversight
• Proven ability to build relationships with other teams and across all levels
• Self-motivated, innovative, collaborative, creative, and analytical
• Strong project management skills with exceptional attention to detail
• Proven ability to excel in a dynamic, adaptive environment
• Bachelor's degree required

Nice-to-haves

• Experience marketing life sciences-specific applications

Benefits

• Medical, dental, vision, and basic life insurance
• Flexible PTO and company paid holidays
• Retirement programs
• 1% charitable giving program