Product Marketing - Senior Manager

$131,000 - $243,000/Yr

Verizon Communications - New York, NY

Full-time - Mid Level

Remote - New York, NY

Telecommunications

About the position

The role involves owning the Total Wireless Brand Roadmap, driving strategic alignment across various functions, and developing innovative customer-focused solutions. The position requires understanding customer needs, leading multifunctional teams, and executing brand strategies to enhance the Total Wireless brand's market presence.

Responsibilities

• Owning the Total Wireless Brand Roadmap, including New Value Propositions, Products and Promotions.
• Driving strategic alignment across all functions (VVO Leadership, Finance, Distribution, Marketing, Legal, GTS, Operations).
• Understanding and empathizing with the Design Target for Total Wireless to identify pain points and insights for business growth.
• Leading multifunctional teams to ensure adherence to defined strategies.
• Developing strategic projects that align with the Brand Roadmap, including creating Strategic Decks and business cases for new value propositions.
• Proposing new value propositions, pricing, and promotion strategies for the Total Wireless brand.
• Driving programs and tactics that bring the Brand strategy to life for consumers across all channels.
• Defining business assumptions and rules for proposed value propositions, pricing, and promotions.
• Collaborating with CMI and Brand Marketing teams on key messages and campaigns that drive brand growth.
• Working closely with the Brand Implementation team during the execution of programs and products.

Requirements

• Bachelor's degree or four or more years of work experience.
• Six or more years of relevant work experience.
• Experience using digital media for marketing to target new and existing customers.

Nice-to-haves

• MBA.
• Understanding of Verizon internal systems.
• Strong project management skills.
• Proficiency in MS Office.
• Experience managing and influencing client relationships at the senior executive level.
• Ability to present and interact with all levels of management.
• Managerial skills.
• Communication skills and executive presence.
• Experience presenting findings and insights targeted to executive-level audiences.
• Ability to influence without direct authority.

Benefits

• Health and wellness benefits
• Short term incentives
• 401(k) Savings Plan
• Stock incentive programs
• Paid time off
• Parental leave
• Adoption assistance
• Tuition assistance