Product Marketing - Senior Manager

Verizon Communications - Basking Ridge, NJ

Full-time - Senior

Remote - Basking Ridge, NJ

Telecommunications

About the position

The Senior Manager of Product Marketing at Verizon is responsible for owning the Total Wireless Brand Roadmap, which includes developing new value propositions, products, and promotions. This role requires strategic alignment across various functions within the organization to ensure effective execution of marketing strategies. The position emphasizes understanding customer needs and leading multifunctional teams to drive growth and enhance brand presence in the market.

Responsibilities

• Owning the Total Wireless Brand Roadmap, including New Value Propositions, Products and Promotions.
• Driving strategic alignment across all functions (VVO Leadership, Finance, Distribution, Marketing, Legal, GTS, Operations).
• Understanding and empathizing with the Design Target for Total Wireless to identify relevant pain points and insights.
• Leading multifunctional teams to advance defined strategies.
• Developing strategic projects that align with the Brand Roadmap, including creating Strategic Decks and working with Brand Insight and Financial teams.
• Proposing new value propositions, pricing, and promotion strategies to the Brand Leadership Team.
• Driving programs and tactics that bring the Brand strategy to life across all channels.
• Defining business assumptions and rules for proposed value propositions, pricing, and promotions.
• Collaborating with CMI and Brand Marketing teams on key messages and campaigns.
• Working closely with the Brand Implementation team during execution of programs and products.

Requirements

• Bachelor's degree or four or more years of work experience.
• Six or more years of relevant work experience.
• Experience using digital media for marketing to target new and existing customers.

Nice-to-haves

• MBA.
• Understanding of Verizon internal systems.
• Strong project management skills.
• Proficiency in MS Office.
• Experience managing and influencing client relationships at the senior executive level.
• Managerial skills.
• Communication skills and executive presence.
• Experience presenting findings and insights targeted to executive-level audiences.
• Ability to influence without direct authority.

Benefits

• Work from home options with assigned office days.
• Flexible work location with a minimum of eight assigned office days per month.