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Applied Innovation - Grand Rapids, MI
posted 2 months ago
About the position
The Product Marketing Specialist for Technology and Automation at Applied Innovation is responsible for collaborating with various partners to create and execute marketing content that drives sales enablement. This role requires a deep understanding of partner products, effective communication of product information, and the development of sales tools and marketing materials. The specialist will serve as the primary liaison between sales teams and vendor partners, ensuring that all product-related information is effectively communicated to facilitate sales success.
Responsibilities
- Gain an in-depth understanding of partner products, including technical specifications and market positioning.
- Design and deploy sales enablement strategies to equip sales teams with necessary tools and content.
- Develop and execute marketing materials such as product messaging, blogs, brochures, and presentations.
- Collaborate with marketing leadership to understand trends and provide content direction for outreach campaigns.
- Serve as the primary contact with manufacturer partner marketing teams to align on messaging and coordinate initiatives.
- Conduct market research and analysis to inform product positioning and marketing strategies.
Requirements
- Strong understanding of B2B marketing and sales enablement in the IT Services or Software technology industry.
- Excellent written and verbal communication skills to translate technical information into compelling content.
- Ability to manage multiple projects in a fast-paced, collaborative environment.
- Strong analytical skills to use data for decision-making.
Nice-to-haves
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 2-5 years of experience in product marketing or content creation.
- Experience in the office technology, software, or shredding industry.
- Familiarity with product lifecycle management and go-to-market strategies.
- Former sales experience is ideal.
- Knowledge of SEO best practices and content marketing strategies.
Benefits
- Competitive salary and benefits package
- Opportunities for professional growth and development
- A collaborative and innovative work environment
- The chance to work with leading technology partners
