Product Marketing Specialist

Full-time - Entry Level

Fremont, CA

Computer and Electronic Product Manufacturing

About the position

The Product Marketing Specialist's role involves facilitating and executing the Product Marketing Go-to-Market (GTM) strategy and day-to-day operations. This includes conducting market research and analysis, as well as collaborating with other marketing team members for campaign execution.

Responsibilities

• Facilitate product marketing strategies that support organizational brand goals from the top to the bottom of the marketing and sales funnel, including increasing brand relevance, favorability, and preference.
• Be familiar with IoT, server, and MiniPC products.
• Establish a scalable curation process to identify opportunities across products and services that reflect ASUS's key themes and priorities, consistent with the brand, style, and tone.
• Collaborate with social and digital production teams to manage cross-channel content marketing programs and content optimization efforts.
• Interpret product briefs, assignments, opportunities, and cross-promotional activations aligned with the Brand Strategy, and transform them into impactful, engaging content.
• Conduct competitive benchmarking and product comparisons.
• Be knowledgeable about the hardware/product range and marketing requirements.
• Manage the marketing budget and approval processes.
• Maintain good attendance and punctuality.

Requirements

• Bachelor's Degree (B.S or B.A)
• 1 - 3 years of Product Marketing Experience.
• Ability to work confidently in a rapidly changing, fast-paced, and results-oriented corporate environment where a high degree of flexibility is required.
• Excellent written and verbal communication skills in English.

Benefits

• Bonuses
• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• AD&D insurance
• Paid Time Off
• Employee Assistance Program (EAP)
• 401(k)