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Product Marketing Specialist
SAP - Bellevue, WA
posted 2 months ago
About the position
The Product Marketing Specialist role at SAP focuses on driving product marketing for the SAP Build portfolio, which includes generative AI capabilities and developer productivity tools. This position is integral to the success of SAP Build, requiring the specialist to define, execute, and communicate the value proposition, launch new capabilities, and support the go-to-market strategy. The role involves collaboration with various teams to create impactful marketing content and enable field efforts.
Responsibilities
- Develop and refine effective messaging and positioning for SAP Build.
- Collaborate with product management, sales, and marketing teams to drive new product launches and major updates.
- Create compelling customer and partner-facing content, including web content, solution briefs, and sales enablement materials.
- Analyze market reactions and competitive developments to optimize marketing strategies and communications.
Requirements
- University Degree (Bachelor or Master) in Computer Science, Information Technology, or Business Administration.
- Technical knowledge of cloud platforms, developer tools, and technologies.
- Understanding of AI market trends, SAP's application and AI portfolio, and competitors for developer tools.
- Experience working with B2B sales organizations, supporting sales cycles, building technical demos, and engaging directly with customers and prospects.
- Excellent written and verbal communication abilities.
- Self-starter with a passion for becoming a hands-on expert.
- Strong relationship-building skills with cross-functional teams.
- Customer-oriented with a strong focus on quality.
Nice-to-haves
- Strong communication profile with the ability to articulate and present complex topics to senior-level audiences.
- Ability to work in an international team.
- Master's degree in computer science or business administration.
Benefits
- Referral program
- Flexible working models
- Health and well-being focus
- Commitment to personal development
- Diversity and inclusion initiatives
