ABB - Cary, NC
posted 4 months ago
As a Product Marketing Specialist at ABB, you will play a crucial role in shaping the marketing strategy for our low voltage molded case circuit breakers product lines. This position is designed for individuals who are passionate about product marketing and are eager to contribute to the development and implementation of effective go-to-market strategies. You will be responsible for the ownership of the product portfolio, ensuring that all marketing and business development activities align with ABB's global product marketing strategy. Your expertise will be essential in leading the communication and messaging of our product value propositions, which will help drive market acceptance and sales execution in the U.S. market. In this role, you will create and plan the United States go-to-market product marketing strategy, which includes defining and communicating product value propositions and positioning. You will oversee the sales execution for assigned products by coordinating the preparation of relevant materials and providing guidance to sales teams. Collaboration with division Global Product Managers will be key to ensuring that local standards and installation norms are met, driving new product and feature development based on local market needs and trends. Additionally, you will manage the product portfolio, which encompasses pricing strategy, inventory strategy, KPI reporting, local market offerings, product gap analysis, business cases, sales and promotion tools, and internal and external training. Your strong technical presence will be vital in supporting these initiatives and ensuring that the product lines meet the expectations of our customers and stakeholders.