Product Marketing Specialist

Vontier - Lansing, MI

Full-time - Mid Level

Lansing, MI

Transportation Equipment Manufacturing

About the position

The Product Marketing Specialist at Gilbarco Veeder Root (GVR) plays a crucial role in enhancing the sales process by providing expert knowledge and resolving product-related inquiries. This position serves as a key liaison for the product marketing team, facilitating communication with cross-functional teams and supporting Product Marketing initiatives to ensure smooth operations across the organization.

Responsibilities

• Provide expert technical support to customers and the sales force for GVR product portfolio.
• Facilitate effective communication and coordinate activities between Product Marketing, Sales, Demand & Inventory Planning, Customer Service, and Logistics.
• Develop and maintain up-to-date product presentations and marketing collateral.
• Collaborate with Product Management to update and maintain the Core Product Portfolio.
• Support the Product Marketing team with internal cross operating company collaboration.
• Coordinate new customer inquiries or unique customer needs, consulting with the Product Marketing team and/or routing requests to the appropriate sales team.
• Review inactive and non-conforming product inventories, working with the Product Manager and Demand & Inventory Manager to identify sales opportunities or other material dispositions.
• Efficiently handle and fulfill requests for product information (documentation, marketing collateral, training materials, etc.) from GVR customers and sales managers.
• Support the GVR Quality Department in investigating and resolving customer complaints as needed.
• Contribute to process improvement initiatives across internal departments with a focus on maintaining product quality and optimizing customer applications.

Requirements

• Bachelor's degree in business, marketing, or Technical Field.
• Minimum of three years combined experience in marketing, sales, technical/customer service, or other areas in which technical knowledge was acquired.
• Excellent problem-solving, organizational, critical thinking, and interpersonal skills.
• Ability to communicate details effectively to internal and external customers with varying technical expertise.
• Proficient in Microsoft Office at the intermediate to advanced level with a strong emphasis on Microsoft Excel and Power BI.
• A strong customer focus with the ability to support Product Marketing and Sales groups in varying efforts to improve the overall customer experience.