Product Marketing Specialist

$80,000 - $90,000/Yr

Actionstep - Denver, CO

Full-time - Mid Level

Denver, CO

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

Actionstep is looking for an ambitious Product Marketing Specialist to join our market strategy team. In this role, you will report directly to our Product Marketing Manager and will closely collaborate with our Marketing and Product Development teams throughout the product life cycle. Your primary responsibility will be to understand and effectively communicate the functionality and value of our products to customers. This position is pivotal as you will work cross-functionally to plan and deliver new product launches, ensuring that all teams are aligned and informed about the product features and benefits. You will also engage with our Solution Consulting, Sales, and Customer teams to gain a deep understanding of our application space, our competition, and the reasons why our customers choose our solutions. This knowledge will be instrumental in informing the positioning of new features and products, as well as ensuring successful roll-out and adoption. The role is focused on product and feature launches, which includes assimilating user research, communicating roadmap assets, planning product launches, and enabling cross-functional teams for successful execution. Your responsibilities will include supporting and iterating on launch protocols based on various factors such as revenue impact and user breadth, creating detailed cross-functional launch plans, and ensuring marketing readiness for product launches. You will develop new product positioning and messaging, create high-quality content and visual assets to support stakeholder buy-in, and measure product adoption efforts. Additionally, you will conduct competitor and buyer research to maintain a competitive edge in the market and assimilate user research to enhance our understanding of product functionality and value.

Responsibilities

• Support and iterate on launch protocols for different launch types based on revenue impact and user breadth.
• Create detailed cross-functional launch plans for new products and features.
• Communicate launch plans effectively to secure buy-in from leadership and stakeholders.
• Educate and support sales, partner, and customer teams on product functionality and value.
• Ensure marketing readiness for product/feature launches in line with development schedules.
• Develop new product/feature positioning and messaging based on user value.
• Create high-quality content and visual assets to support product adoption and customer engagement.
• Measure product and feature adoption efforts and identify impediments to adoption.
• Conduct competitor research and maintain competitor battlecards.
• Assimilate learnings from user research into product understanding.

Requirements

• 3 years experience in a hands-on SaaS B2B Product Marketing role.
• Established track record of planning and executing product launches and roll-outs.
• Ability to work effectively and independently without excessive oversight.
• Excellent written and verbal communication skills.
• Strong project management skills.
• Motivated and resourceful self-starter.
• Ability to partner with various teams and stakeholders to drive results.
• Highly analytical with a focus on metrics and outcomes.

Benefits

• Flexible working environment.
• Team trust and collaboration.
• Casual dress code.
• Birthday off.
• Social and team-building events, both remote and in-person.
• Relaxed and friendly team atmosphere.
• Fantastic training and development opportunities.