Product Marketing Strategist III (Cards & Payments)

About the position

The Chief Product Owner (Marketing portfolio lead) is responsible for leading the marketing vision, strategy, and prioritization of member programs and communications for a designated portfolio of products and services. This role aims to effectively promote the brand to both current and prospective members, aligning with the member-centric enterprise strategy to achieve business goals. The position requires in-depth knowledge of organizational objectives and the ability to navigate complex issues, while building a strong positioning for Navy Federal's offerings and messaging platforms.

Responsibilities

• Drive and own the brand and product portfolio to plan and deliver marketing programs.
• Champion brand and member, develop product positioning, value proposition, messaging, competitive differentiation, and go-to-market strategy for specific products and service offerings.
• Provide portfolio inputs to Product Management/Marketing leadership for the departmental marketing roadmap.
• Collaborate with analytics, segmentation and member insights teams to represent the member and market, driving messaging, testing, and evaluation.
• Lead quarterly Portfolio planning, providing prioritization and business context to delivery teams.
• Build relationships with key corporate stakeholders and act as the face of product marketing.
• Partner with customer journey owners, lead marketing related epics and feature prioritization.
• Lead Advertising Agency relationship, ensuring integrated strategies and campaigns are executed against business goals.
• Evaluate and report on campaign performance, test results, and data insights to business units and leadership.
• Deliver compelling communications/presentations to departmental and executive management.
• Build and maintain thorough knowledge of Navy Federal's brand, products, and services, providing thought leadership and recommendations.
• Evaluate marketing progress through iterations with creative and messaging, developing acceptance criteria for delivery team.
• Lead and assist special projects.
• Mentor lower level team members.

Requirements

• Extensive experience in leading large brand, product and/or marketing campaigns with business risk and impact.
• Extensive experience in client management, product marketing, and project leadership.
• Extensive experience leading, shaping and developing marketing plans and innovative solutions.
• Ability to multi-task and prioritize with minimal direction.
• Significant experience in collaborating across organizational boundaries and building partnerships.
• Advanced knowledge of state and federal financial and advertising laws, industry regulations, principles, and practices.
• Advanced knowledge of financial and marketing industry trends, products, and services.
• Advanced knowledge of product roadmap scoping and planning; experience working within agile frameworks.
• Advanced experience with PCs and related software packages as well as learning different collaboration and product management tools.
• Advanced skill influencing, guiding strategic thinking, synthesizing recommendations and building consensus based on data.
• Advanced verbal, written, and interpersonal communication skills.
• Advanced organizational, planning, and time management skills.

Nice-to-haves

• Master's degree in a related field such as Marketing, Strategy, Business, Finance.
• Advanced knowledge of NCUA regulations that govern the activities, products and services of the business unit.
• Working knowledge of Navy Federal products, services, programs, policies and procedures.
• Advanced knowledge of Navy Federal's functions, philosophy, operations, and organizational objectives.
• Product Owner certification or equivalent training/experience.
• Working towards customer Experience Foundations and/or Journey Mapping certifications.

Benefits

• Highly competitive pay
• Generous benefits and perks
• Recognition as one of the best companies for various demographics and categories
• Hybrid workplace options