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Product Owner, Marketing Experimentation
Vail Resorts
posted 2 months ago
About the position
The Product Owner for Marketing Experimentation will lead efforts to enhance digital experiences through a culture of experimentation, focusing on increasing revenue performance and improving guest experiences. This role involves collaborating with various stakeholders to develop and execute a comprehensive testing roadmap that aligns with the enterprise's growth and innovation goals. The position emphasizes data-driven decision-making and strategic innovation, requiring a strong project management skillset and digital conversion testing experience.
Responsibilities
- Support digital experience testing roadmaps from hypothesis planning to post-campaign analysis.
- Develop strategies to increase conversion across major resort websites and the Epic Pass website.
- Design, execute, and measure Digital A/B tests in collaboration with IT, UX designers, and stakeholders.
- Serve as Product Owner/Manager within the Digital IT team to execute code changes for tests.
- Manage multiple ongoing projects with varying timelines.
- Utilize digital marketing tools to monitor performance and identify opportunities for improvement.
- Educate marketing team members on website and buy-flow conversion opportunities.
- Participate in strategic sessions to drive a comprehensive testing roadmap.
- Expand successful digital programs across paid media and email functions.
Requirements
- Bachelor's degree in Business, Marketing, Communications, or a related field.
- 3-6 years of digital/marketing/media analytics experience.
- Experience with Sitecore, Adobe Target, Adobe Analytics, JIRA, Microsoft Excel/PowerPoint, Mouseflow, Tableau, and Applied Predictive Technologies (APT).
Nice-to-haves
- Experience in strategic brand communication.
- Familiarity with full-funnel/customer journey experimentation.
Benefits
- Ski/Mountain perks including free passes for employees and discounted lift tickets for friends and family.
- Employee discounts on lodging, food, gear, and mountain shuttles.
- 401(k) Retirement Plan.
- Employee Assistance Program.
- Excellent training and professional development opportunities.
- Health Insurance including Medical, Dental, and Vision plans for eligible employees.
- Free ski passes for dependents.
- Critical Illness and Accident plans.
